Michelle Yeoh has established a strong connection to the Balenciaga brand, finding empowerment and comfort in Demna Gvasalia’s designs. She was particularly enamored with the 2022 couture show in Paris, where she fell for the brand’s bold and cutting-edge yet comfortable aesthetic. The new resort collection featured elongated silhouettes inspired by Shanghai’s Pudong high-rises and deconstructed takes on Balenciaga’s iconic hourglass silhouette. Demna Gvasalia, known for his nebulous approach to design, admitted to not overthinking his creations, instead focusing on silhouettes that he personally enjoys and would like to see women wear.
Yeoh’s affinity for Balenciaga goes beyond just the clothes; she appreciates the quiet confidence and thoughtfulness of the brand, reflecting her own preferences for peace and quiet. This shared ethos led to a genuine friendship with Demna Gvasalia, based on mutual respect rather than social media presence. Despite the uncontrollable elements during the Museum of Art Pudong show, Demna found beauty in the unexpected drizzle, which added an element of uncontrolled poetry to the collection. Yeoh, embodying the brand’s spirit, effortlessly zipped out of the district in her signature “incognito” outfit, showcasing her elegant yet fearless style.
As a Balenciaga ambassador, Yeoh’s presence on the fashion circuit is anticipated, especially with the upcoming couture shows on the horizon. Her seamless integration of style, comfort, and confidence aligns perfectly with the brand’s ethos, making her an ideal representative for Balenciaga. With her impeccable fashion sense and undeniable charisma, Yeoh is poised to make a lasting impact in the fashion industry, effortlessly embodying the bold and innovative spirit of Balenciaga.
