Mercari, a Japanese e-commerce giant, has recently launched Ethereum trading services on its app, expanding further into the crypto sphere. The firm, which operates Japan’s biggest marketplace, has already integrated a crypto exchange into its platform, which has been well-received by newer Japanese crypto users. In addition to Bitcoin, Mercari now also accepts ETH as a form of payment, with over 100,000 Bitcoin transactions processed through its subsidiary Melcoin. The rollout of ETH trading will be done in stages, and users will be able to buy Ethereum using credit/debit cards or the company’s loyalty points, with prices displayed in yen.
The decision to add Ethereum to its trading services comes as interest in the cryptocurrency has surged in Japan, as indicated by data from Google Trends. This recent spike in interest can be attributed to reports that the United States Securities and Exchange Commission may soon approve spot ETH exchange-traded funds (ETFs). This news has likely fueled the growing interest in Ethereum, prompting more users to explore and invest in the cryptocurrency. With the addition of ETH trading on its app, Mercari aims to attract even more users to its platform and further capitalize on the growing popularity of cryptocurrencies in the market.
Mercari’s foray into the crypto market is part of its strategy to diversify its offerings and appeal to a broader range of customers. By integrating Bitcoin and now Ethereum trading services into its platform, the e-commerce giant is catering to the increasing demand for cryptocurrency transactions among its user base. With over 2 million people already using its BTC trading services, Mercari is looking to further expand its crypto offerings and cement its position as a leading player in the crypto market in Japan.
The success of Mercari’s crypto exchange and the positive response from users indicate a growing acceptance and adoption of cryptocurrencies in the Japanese market. With newer users showing a preference for platforms like Mercari and Rakuten for crypto transactions, established players in the market are facing stiff competition from these innovative e-commerce platforms. By offering a seamless and user-friendly experience for buying and selling cryptocurrencies, Mercari is well-positioned to capitalize on the increasing interest in digital assets among Japanese consumers.
As the interest in Ethereum continues to grow globally, Mercari’s decision to add ETH trading services on its app comes at an opportune time. With the potential approval of spot ETH ETFs in the US, the demand for Ethereum is expected to rise further, leading to increased trading and investment activities. By providing users with the option to buy and sell Ethereum on its platform, Mercari is tapping into a lucrative market and offering its customers more options for diversifying their investment portfolios in the crypto space.
Overall, Mercari’s expansion into the crypto sphere with the addition of Ethereum trading services reflects its commitment to staying at the forefront of innovation and meeting the evolving needs of its customers. By embracing cryptocurrencies and integrating them into its marketplace app, the e-commerce giant is setting itself apart from traditional players in the industry and positioning itself as a forward-thinking platform that caters to the changing preferences of modern consumers. With the growing interest in digital assets like Ethereum, Mercari’s move to offer ETH trading services is a strategic step towards capturing a larger share of the market and strengthening its position as a dominant player in the crypto space.
