Kaulig Racing made a surprising hire this week in NASCAR by bringing Ty Norris on as their new chief business officer after his departure from Trackhouse Racing. Matt Kaulig, the team owner, expressed excitement over Norris joining the team, stating that Norris will focus on partnerships and long-term strategy. Norris, with decades of experience in the sport having worked for various race teams, is expected to bring a high level of professionalism and expertise to the team. His previous roles at Dale Earnhardt Inc., Speedway Motorsports Inc., Michael Waltrip Racing, and Spire Sports + Entertainment speak to his extensive background in NASCAR.
With Norris joining Kaulig Racing, the team aims to solidify the trajectory of its NASCAR Cup Series program for the future. While the team has seen success in the Xfinity Series with multiple wins, including victories by A.J. Allmendinger, Kaulig Racing is looking to expand its achievements at the highest level of NASCAR. The team’s motto of “hunting trophies” reflects their competitive spirit and desire to excel in the sport. Norris, with his experience in building successful teams, is expected to play a critical role in driving the team’s growth and success in the coming seasons.
Kaulig Companies, the title sponsor for CC Sabathia’s 4th Annual Charity Golf Tournament benefiting the PitCCH In Foundation, expressed enthusiasm for Norris joining their team. Kaulig highlighted the significance of continuous improvement and competition at a high level in NASCAR, which necessitates bringing in top talent like Norris. Norris’ reputation for team building and commitment to excellence makes him a valuable addition to Kaulig Racing as they strive to elevate their performance in the sport.
Despite the arrival of Norris, Kaulig Racing remains supportive of Chris Rice, who has been with the team since its inception and serves as president. Kaulig clarified that Norris will focus primarily on the sponsorship, partnership, and business aspects of the team, enhancing their overall capabilities. The importance of the sponsorship side of NASCAR cannot be overstated, and Norris’s expertise in this area is expected to contribute significantly to the team’s growth and success moving forward.
The longstanding relationship between Kaulig Racing and Norris was underscored by their collaboration in the Xfinity Series, where Shane van Gisbergen raced for Kaulig on loan from Trackhouse. With van Gisbergen set to race full-time for Trackhouse in the Cup Series next year, the connection between the two teams is set to deepen. The excitement surrounding Norris’s addition to Kaulig Racing reflects the team’s determination to evolve and improve as they continue to compete at the highest level in NASCAR.
Overall, the hiring of Ty Norris by Kaulig Racing signifies a strategic move for the team to bolster their business operations and strengthen their position in NASCAR. With Norris’s wealth of experience and proven track record in the sport, Kaulig Racing is poised to enhance its competitiveness and trajectory in the NASCAR Cup Series. The team’s commitment to pursuing trophies and continual growth, coupled with the addition of Norris, sets the stage for an exciting chapter in the team’s racing journey.
