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Managing partner, Rely Services Inc., shares insights on demystifying networking and making it work for you. Networking is about exchanging value between two people, offering connections, expertise, and assistance that benefit each other. It’s important to approach senior leaders with a mindset of what you can offer them, rather than what they can do for you. Maintaining professional relationships through genuine connection and regular check-ins is key, ensuring networking is happening in the background of your career at all times.

It’s crucial to understand what networking is not – a last-minute scramble for help when you need something. Consistently offering value to your contacts through genuine interactions on a regular basis is important. Networking should be ongoing, not just when you need something, to build lasting relationships in your industry. It’s about what you can provide others, not just what you can gain from them.

To make networking easier, be intentional in seeking relationships with the goal of benefiting your contacts. Track key contacts, projects they’re working on, and look for opportunities to offer value to them. Re-engage former connections by reaching out and reigniting those relationships. Don’t just focus on meeting new people; building relationships at all levels, from top management to interns, can be valuable in expanding your network.

By following these tips, anyone can become a master networker. Building relationships that matter involves recognizing the value you bring to the table, being generous in your interactions, and nurturing connections that offer mutual benefits. Networking is about fostering genuine relationships that can help your career blossom, and with the right approach, anyone can succeed in networking effectively.
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