UFC 300 is poised to be a major revenue generator for TKO Group Holdings, with CEO Dana White projecting that the historic event will surpass the 1-million PPV mark. Adam Stern of Sports Business Journal notes that this milestone has not been achieved by the promotion since before the pandemic, indicating the magnitude of UFC 300. The live gate for the event at the T-Mobile Arena in Las Vegas is expected to reach $16.5 million, making it the third-highest in UFC history and the highest for any card without Conor McGregor.
Fans looking to watch UFC 300 can only do so by subscribing to ESPN+ or the Disney bundle, with the PPV cost set at $79.99. However, an early-purchase special is being offered by ESPN, allowing fans to buy the PPV for $69.99 if they make the purchase before the event begins. The PPV will only include the final five fights, featuring matchups such as (c) Alex Pereira vs. Jamahal Hill for the UFC Light Heavyweight Championship and (c) Zhang Weili vs. Yan Xiaonan for the UFC Women’s Strawweight Championship.
The early prelims for UFC 300 will be exclusively available on UFC Fight Pass, which costs $9.99 per month and provides access to a library of the promotion’s events. The middle portion of the card will be shown on ESPN or ESPN+, featuring matchups like Jiri Prochazka vs. Aleksandar Rakic for the Light Heavyweight category and Aljamain Sterling vs. Calvin Kattar for Featherweight. The event is set to kick off with the early prelims at 6 p.m., followed by the mid-level prelims at 8 p.m., and the main card starting at 10 p.m.
For fans planning to attend the event in person at T-Mobile Arena, it may be challenging to find tickets as the high projected live gate suggests a sell-out. In addition to PPV revenue and live gate, the UFC will also benefit from sponsorships and brand deals tailored for UFC 300, further contributing to its overall monetization. This success has allowed White to raise performance bonuses for the event from $50,000 to $300,000, reflecting the excitement and anticipation surrounding UFC 300 on social media and within the combat sports community.
As the buzz continues to build around UFC 300, the promotion’s social media presence and discussions about the fighters and the event have generated millions of impressions, fueling anticipation for fight night. With coverage of the official weigh-in set for Friday, April 11, and fight night on Saturday, April 12, fans can expect an action-packed weekend. Following the event, on Sunday, April 13, there will be a review of the most viral moments from UFC 300, showcasing the highlights and standout performances from the historic event.
