With Clarity unveiled its first store in New York City’s SoHo last month, a significant milestone for the luxury and lab-grown diamond jewelry brand. The store aims to offer existing and new customers a chance to experience the brand’s products in person. The move comes at a time when the jewelry market, valued at $73 billion in 2023, is expected to grow annually at a rate of 4.1% through 2030. Lab-grown diamonds have seen increased demand, with their market share rising from 3% in 2020 to 7% in 2022. With Clarity, known for providing lab-grown diamonds since its establishment in 2015, continues to meet this rising demand.
With Clarity is renowned for offering a blend of luxury and affordability to its customers. The brand introduced its Home Preview program, allowing customers to try up to two 3-D replica rings before making a purchase – a unique service in the fine jewelry industry. This initiative has set With Clarity apart in the competitive market, alongside their reputation for providing lab-grown diamonds. While the home try-on program was successful, the brand recognized the need for a physical space to further enhance the customer experience. With the opening of the SoHo store, With Clarity aims to provide an elevated and intimate environment for clients to interact with the brand and its exclusive jewelry styles.
Anubh Shah, Founder and CEO of With Clarity, emphasized the importance of creating an environment that reflects the brand’s values and commitment to superior service. The SoHo store features plush lounge seating areas, transaction tables, and well-educated jewelry specialists who offer personalized experiences to clients. The use of technology, such as a large digital screen for appointments and a dual camera for virtual appointments, ensures that customers have a seamless and tailored experience. The store’s design incorporates brand colors and natural light, creating a luxurious yet simplistic atmosphere deemed essential for fine jewelry stores and engagement ring purchases.
The opening of the SoHo flagship store marks the beginning of a new chapter for With Clarity, with plans to expand its retail presence across the United States. The brand aims to bring the With Clarity experience to customers nationwide, showcasing luxurious lab diamond-centered fine jewelry in physical, immersive settings. The move towards retail spaces reflects a trend among fine jewelry brands and lab-grown diamond providers, such as Brilliant Earth, VRAI, and Fana, who are also expanding their showroom presence. In the competitive landscape of fine jewelry and lab-grown diamonds, physical stores have become vital for enhancing the customer experience and building brand loyalty.
With a focus on bridging the physical and digital worlds and offering personalized experiences, With Clarity’s SoHo store sets itself apart with its attention to detail and commitment to exceptional service. The brand’s vision for the future involves continuing to elevate the everyday with luxurious lab diamond-centered fine jewelry, with retail stores serving as a medium to showcase the brand’s unique offerings. As customers increasingly seek unique experiences and personalized interactions with brands, With Clarity’s retail expansion represents a strategic move to meet these evolving preferences and solidify its position in the luxury jewelry market.
