Loti, a Seattle-based startup founded in 2022, recently received new investment from Silicon Valley mainstay Khosla Ventures. The company specializes in helping public figures identify and combat fake social media accounts, fake endorsements, and deepfakes that misuse their likeness. Loti utilizes advanced facial and voice recognition software to analyze real photos, video, and audio from its customers. By utilizing this technology, Loti is able to search for potential deepfakes or other unauthorized content such as impersonation accounts, and can then send takedown requests on behalf of its clients.
With the latest investment, Loti’s seed round has now reached $6.65 million, following the initial $5.1 million raise that was previously reported by GeekWire. The seed round was led by Seattle-area firm FUSE, along with Bling Capital, which is increasingly making a presence in the Seattle region. The CEO of Loti, Luke Arrigoni, brings a wealth of experience to the company, having previously run an AI consulting firm for a decade and worked as a data scientist for Creative Artists Agency. He co-founded Loti with Rebekah Arrigoni and serial entrepreneur Hirak Chhatbar.
Loti’s innovative technology and unique approach to combating fake online content have garnered significant interest and support from investors. With the rise of deepfakes and other forms of online manipulation, there is a growing need for tools and services that can protect the online presence and reputation of public figures. By leveraging advanced facial and voice recognition software, Loti is able to provide its clients with a comprehensive solution for identifying and addressing unauthorized content that may be circulating online.
The partnership between Loti and Khosla Ventures demonstrates the potential for growth and impact that the startup has in the realm of online security and reputation management. By securing funding from a respected venture capital firm like Khosla Ventures, Loti has positioned itself for continued success and expansion in the competitive tech industry. The support from investors like FUSE and Bling Capital further validates the importance and relevance of Loti’s services in today’s digital landscape.
As Loti continues to develop and refine its technology, it is poised to become a leader in the fight against online fraud and manipulation. By offering a proactive solution for identifying and addressing fake social media accounts, fake endorsements, and deepfakes, Loti is helping public figures protect their online presence and maintain their reputation. With a strong team of founders and investors backing the company, Loti is well-positioned to make a significant impact in the ever-evolving landscape of online security and privacy.
