Liquid Death, a beverage company, recently announced a unique contest where the grand prize is a retired US military Aero L-39C Albatros fighter jet valued at $400,000. The jet, dubbed The Dehydrator and emblazoned with the brand’s skull logo, can reach speeds of up to 470 miles per hour. This contest is in direct response to Pepsi’s failed jet giveaway in the 1990s, where the soda company promised a military-grade Harrier jet as the grand prize but later revealed it was just a joke, leading to a lawsuit and the creation of the Netflix series “Pepsi, Where’s My Jet?”.
The Liquid Death contest is not a joke and the company is committed to providing the winner with a legitimate jet. While the jet does not have weapons capabilities, it offers a unique and exciting prize for one lucky participant. In addition to the jet, the winner will also receive six months of free hangar space outside Chicago, a Liquid Death flight helmet, and a year’s supply of the canned water. Participants can enter the contest by purchasing Liquid Death products from a brick-and-mortar store and submitting the receipt to the company. Each item purchased is worth one entry, with a maximum of 400 entries allowed per participant.
The announcement of the contest has generated excitement among Liquid Death customers and those interested in unique contests and giveaways. The brand’s marketing campaign highlights the real nature of the contest, emphasizing that participants will not have to go to court to receive their prize. The company’s decision to offer a jet as a prize has garnered attention and set it apart from other beverage companies. The contest serves as a creative and innovative way to engage with customers and attract new ones who are intrigued by the prospect of winning a fighter jet.
The history of failed jet giveaways in the beverage industry, such as Pepsi’s infamous Harrier jet contest, adds a layer of intrigue to the Liquid Death contest. Liquid Death’s dig at Pepsi’s failed promise in its promotional material further emphasizes the legitimacy and uniqueness of their own contest. By offering a tangible and exciting prize like a fighter jet, Liquid Death is able to differentiate itself in a crowded market and capture the attention of consumers looking for something out of the ordinary. The contest serves as a bold and memorable marketing strategy that aligns with the brand’s edgy and irreverent image.
Overall, the announcement of the Liquid Death fighter jet contest has generated buzz and excitement among consumers. The unique prize, combined with the brand’s marketing campaign highlighting the legitimacy of the contest, has set it apart from other giveaways in the industry. By offering a tangible and valuable prize, Liquid Death has created a compelling opportunity for participants to engage with the brand and potentially win a once-in-a-lifetime experience. The contest serves as a creative and attention-grabbing way for the company to connect with its audience and reinforce its identity as an unconventional and daring beverage brand.
