Beyoncé’s hit country album “Act II: Cowboy Carter” has caused a surge in sales for Levi’s denim products and Western boots. The song “Levii’s Jeans” featuring rapper Post Malone has led fans to flock to Levi’s stores to purchase denim jeans, jackets, and Western clothing. Visits to Levi’s stores increased by 20% during the week of Easter Sunday compared to previous years, but the company did not share specific sales data related to Beyoncé’s impact. Levi’s temporarily changed its name on Instagram to “Levii’s” in recognition of the song, indicating the brand’s efforts to capitalize on the extra attention it has received.
The album’s Western theme has also resulted in a rise in Western boot sales, with sales increasing by 24% in the week of the album release and by 45% the following week when “Texas Hold ‘Em” reached the top of Billboard’s Hot 100 chart. Beyoncé’s influence on Western fashion has been noted by market research firm Circana, predicting a resurgence in Western style due to its prominent role in pop culture. Beyoncé’s impact on Western boot sales has also been seen at Calares, a women’s shoe and accessories chain, according to retail analyst Dana Telsey.
Beyoncé’s “Act II: Cowboy Carter” album has made history as the first Black woman to top the Top Country Albums chart and Billboard 200 Albums chart. Her music tours and concerts have consistently been economic drivers for various brands, fashions, and local economies. Etsy reported a surge in searches for disco hats and silver blouses/corsets after Beyoncé requested fans to wear silver at the Renaissance tour. Additionally, her decision to kick off the tour in Stockholm led to a surge in hotel and restaurant prices in the area as fans, known as the BeyHive, descended on the city.
Beyoncé’s influence extends beyond music to impact various industries, as seen in Levi’s and Western boot sales. Her ability to shape culture and trends has been recognized by industry analysts and companies looking to capitalize on her name and association with their brands. The economic impact of Beyoncé’s fans, the BeyHive, on hospitality sectors and local economies has been significant, with estimates suggesting their influence on price rises in various sectors. Overall, Beyoncé’s influence on fashion, music, and pop culture continues to be a significant force in the industry, driving sales and creating economic opportunities for various businesses.
