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Katie Holmes recently attended an Hourglass activation event where she wore a drop-waisted dress by Tove. The London brand, founded by Holly Wright and Camille Perry, has gained popularity, especially with its Lauryn dress. The brand focuses on creating versatile pieces that can be worn for multiple occasions, transitioning seamlessly from day to night. Holmes, known for her simple and approachable style, often opts for comfortable and affordable clothing, such as skater shirts, denim, and ballet flats.

Holmes’s outfit at the event was a reflection of her signature style, which contrasts with the high fashion often associated with celebrities. Despite having access to designer ateliers, Holmes prefers to wear practical and timeless pieces that are both affordable and versatile. Tove’s ethos of creating clothing that can transition seamlessly between different settings aligns with Holmes’s approach to fashion. Her wardrobe consists of classic and enduring pieces that have stood the test of time.

The Hourglass activation event featured various sensorial experiences, including blindfolded tastings and a flash mob from Showtime. The event was held at a pop-up Barneys store to celebrate Tove’s 20-year anniversary in the fashion industry. The brand’s success is evident through its cult-favorite Lauryn dress, which has garnered a loyal following among celebrities and fashion insiders. The dress’s versatility and timeless design have made it a staple in many wardrobes.

Holmes, who is set to star in Broadway, enjoys organized theatrics such as those at the Hourglass event. The event provided a platform for Tove to showcase its unique and diverse collection of clothing that appeals to a wide range of individuals. The brand’s focus on creating beautifully crafted and long-lasting pieces resonates with Holmes’s own values when it comes to clothing. Her preference for simple and practical clothing choices aligns with Tove’s commitment to creating versatile and timeless garments.

Tove’s founders, Holly Wright and Camille Perry, aim to design pieces that can be worn on multiple occasions, whether at the beach or in the city. The brand’s philosophy of creating pieces that can transition seamlessly from day to night echoes Holmes’s own approach to fashion. Her wardrobe reflects a mix of classic and modern styles that cater to her practical and down-to-earth personality. Holmes’s preference for affordable and enduring pieces further highlights her unique and relatable fashion sense.

Overall, Katie Holmes’s choice to wear Tove’s drop-waisted dress at the Hourglass activation event showcases her appreciation for versatile and timeless clothing. The brand’s success with its cult-favorite Lauryn dress reflects its commitment to creating pieces that can be worn on various occasions. Holmes’s signature style, which prioritizes comfort and practicality, aligns with Tove’s ethos of designing clothing that can transition seamlessly from day to night. The event provided a platform for Tove to celebrate its 20-year anniversary and showcase its diverse collection of high-quality and enduring garments.

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