The launch event for the new French skincare brand Neur/ae, owned by Sisley Paris, took place at the Bibliothèque Nationale de France in Paris, a stunning location that sparked reflections on the connection between our skin and emotions. Professor Zoltan Sarnyai, an advisor to neuroscience-based supplement brand Ally, highlights the link between mental health issues and skin conditions such as acne, emphasizing the impact of stress on our skin. This connection between emotions and skin has been known since ancient times, as demonstrated by the poet Paul Valéry in the 19th century.
For Philippe d’Ornano, president of Sisley Paris, the discoveries in neuroscience prompted the creation of Neur/ae, a brand that aims to bridge the gap between skincare and wellbeing. Neur/ae, derived from the Greek word for “nerve” and “Acting on Emotions,” was developed based on scientific research that identified neurotransmitters connecting the brain with the skin. By collaborating with scientific organizations like Mind Insight and Neuron Experts, Sisley Paris was able to study the effects of active ingredients on emotional states when applied topically.
One of the key goals of Neur/ae is to enhance positive neurotransmitters and modulate negative ones through skincare formulations. By understanding how the brain influences the skin and vice versa, Neur/ae seeks to provide a holistic approach to skincare that addresses both physical and emotional well-being. This innovative approach represents a new frontier in the beauty industry, where the mind-skin connection is increasingly recognized as integral to achieving healthy, glowing skin.
The research conducted by the team behind Neur/ae sheds light on the complex relationship between our emotions and the health of our skin. By investigating the role of neurotransmitters in skincare, they have uncovered new possibilities for improving skin conditions and overall well-being. This groundbreaking work signals a shift towards a more comprehensive understanding of skincare that considers not only external factors but also internal emotional states.
The development of Neur/ae represents a merging of science, poetry, and beauty, as evidenced by its name and the inspiration drawn from the poetic musings of Paul Valéry. By harnessing the power of neuroscience and skincare, Sisley Paris is at the forefront of a movement towards products that address both the physical and emotional aspects of beauty. The launch event for Neur/ae served as a celebration of this innovative approach and a testament to the brand’s commitment to pushing boundaries in the skincare industry.
As the beauty industry continues to evolve, brands like Neur/ae are paving the way for a deeper understanding of the mind-skin connection and its impact on our overall well-being. By integrating scientific research with poetic inspiration, they are creating products that not only enhance the appearance of the skin but also nurture the emotional health of their consumers. The launch of Neur/ae marks a significant milestone in the beauty industry, signaling a shift towards a more holistic approach to skincare that recognizes the interplay between emotions and skin health.
