The Golden State Valkyries, a WNBA franchise affiliated with the Golden State Warriors, recently unveiled the team’s brand identity, including their name and logo. Set to start playing in 2025 at Chase Center, the team has already sold over 7,500 season tickets. Team president Jess Smith described the name as a nod to the Warriors while also being uniquely their own, embodying the idea of a valkyrie as a group that moves things forward both on and off the court, similar to the progressive spirit of the Bay Area.
Smith acknowledged the overwhelming support from fans who had been hoping for the team to be named the Valkyries. The decision to go with this name was influenced by the desire to give the Bay Area a team that they would be proud of and could truly identify with. The team’s color scheme will be Valkyrie purple, chosen for its regal and powerful connotations that align well with the image the team wants to project. The logo features an outer shape of a V that represents the unity of the valkyries in flight, further emphasizing the teamwork and strength of the group.
The Valkyries’ branding represents a fusion of traditional elements with a modern twist, capturing the essence of the team’s mission to make the impossible possible, much like the innovative spirit of the Bay Area. With a strong emphasis on community and inclusivity, the team aims to build a supportive and empowering fan base that reflects the diversity and vibrancy of the region. The choice of the Valkyrie as the team’s name reflects their commitment to teamwork, leadership, and overcoming challenges, embodying the qualities of strength and determination that they hope to inspire in their players and fans alike.
As the team continues to develop and prepare for their debut in 2025, they are focused on creating a unique identity that will resonate with fans and showcase the values they hold dear. The Golden State Valkyries are poised to make a significant impact in the WNBA and the broader sports community, with a vision of becoming a beacon of inspiration and empowerment for women and girls in the Bay Area and beyond. With their striking purple color scheme and powerful logo symbolizing unity and strength, the Valkyries are ready to soar to new heights and make their mark on the world of professional basketball.
