A recent TikTok trend called “underconsumption core” is challenging consumerism by promoting a minimalist lifestyle. TikTok users are showcasing how they only buy and use items they need, rather than indulging in excessive purchases for want. This trend has made its way to pet owners on “Pet Tok” who are sharing their opinions on simplifying their pet’s belongings and focusing on giving them what they need, such as love and essential items. Influencers like Jennifer Bertling are leading the charge by demonstrating how they practice underconsumption principles in their everyday lives, including with their pets.
Jennifer Bertling, a TikTok user who practices the underconsumption trend, shared how she applies the “less is more” values to her Chihuahua mix, Milly. She uses second-hand items and repurposes them until they no longer serve their purpose, reflecting her belief in sustainability and minimizing waste. Bertling shows in her TikTok video how she has kept the same blanket for Milly since bringing her home, and even repurposed and regifted a toy after washing it. She emphasizes the importance of resisting the urge to constantly buy new and fancy items for pets, as it not only saves money but also gives items new life and reduces environmental impact.
While the underconsumption trend may work well for some pet owners and their animals, it is essential to consider individual differences among dogs. Dr. Amanda Steffen Reilly, a veterinarian, explains that both overconsumption and underconsumption can be effective as long as dogs receive mental stimulation. Each dog may have unique needs and preferences, so it is crucial to provide toys and enrichment activities that cater to their individual cognitive abilities. For instance, puzzle toys and lick mats can offer mental stimulation and variety to dogs, depending on their chewing habits and size.
Dr. Steffen Reilly highlights the importance of external enrichment, such as walks, hikes, and social interactions, to supplement a dog’s mental and physical well-being. While some dogs may benefit from having a few toys and essential items, like Milly, others may require more variety or specific types of enrichment. Senior dogs, in particular, may need comfortable resting areas, like a quality bed that is maintained and replaced when necessary. By understanding and accommodating pets’ individual needs, pet owners can create a balanced and enriching environment for their furry companions, whether they practice overconsumption or underconsumption of pet items.
The underconsumption trend in pet care reflects a growing awareness of sustainable practices and mindful consumption among pet owners. By reusing and repurposing items, focusing on essential needs, and promoting environmental consciousness, individuals like Jennifer Bertling are setting an example for others to follow. This shift towards minimalist and sustainable lifestyles not only benefits the environment but also fosters a deeper connection between pets and their owners, as they prioritize quality time, love, and meaningful interactions over material possessions. Through mindfulness and consideration of pets’ well-being, pet parents can create a harmonious and fulfilling relationship with their furry friends, based on mutual respect and care.
