The Prelude, a luxury digital concierge company based in Miami, has announced year-one sales of $20 million. Founded by Stefan Di-Finizio, The Prelude connects ultra-high-net-worth individuals (UHNWIs) to a global network for high-touch travel experiences, charging an annual membership fee of $15,000. Their typical customer spends around $400,000 a year on travel through the service, targeting UHNWIs such as families, business executives, entrepreneurs, and celebrities.
The company offers a combination of personal service and digital functionality, with lifestyle managers serving no more than 10 clients each. Launched in October 2023, The Prelude has grown quickly through word-of-mouth and referrals. It is on track to achieve $35 million in sales by the end of 2025. Although client identities remain confidential, Di-Finizio has mentioned working with a rapper and a celebrity seeking exclusive bookings.
The business’s pitch to clients focuses on saving time, access privileges through strong relationships with leading restaurants and hospitality groups, and special offers provided by contacts due to the company’s purchasing power. The company secured seed finance last year from Turnbull Capital Holdings, run by entrepreneur Anmol Bhandari, who believes The Prelude has identified a gap in the market. While competing with Amex Centurion, The Prelude aims to maintain its boutique status to provide personalized service on every booking.
The Prelude’s success lies in catering to UHNWIs who seek a balance of personal service and digital convenience. By limiting the number of clients each lifestyle manager serves, the company ensures a high-touch experience. With a strong focus on strong relationships with luxury providers and offering exclusive perks, The Prelude provides clients with a comprehensive travel booking solution that saves time and enhances their overall experience.
Looking towards the future, The Prelude aims to continue its growth while maintaining its boutique status to prioritize personalized service. The company’s ability to combine expert knowledge of the luxury travel market with cutting-edge technology has set it apart in the industry. By offering a one-stop shop for all travel needs, The Prelude has established itself as a top choice for UHNWIs seeking exclusive and unforgettable travel experiences.
As The Prelude continues to expand its network and offerings, it remains committed to providing exceptional service to its discerning clientele. With a focus on building long-term relationships and delivering outstanding results on every booking, the company is poised for further success in the luxury travel industry. With a strong foundation and a dedicated team, The Prelude is set to redefine the luxury concierge experience for the world’s wealthiest individuals.
