Farmers growing sweet melons in greenhouses on four cycles each year face challenges from unpredictable weather, which can affect the size and quality of their crops. To overcome these challenges, technologies like artificial intelligence are being adopted to improve farm operations and gather useful data for the future. The potential of Terengganu melons has inspired two female postgraduates, Mazaitul Akma Suhaimi and Norzilawati Fauzi, to start their own business, Ayana Agrotech. Currently selling 70% of their produce in and around Kuala Lumpur, they hope to expand to markets in the Middle East, Hong Kong, and Singapore. Funding is a major challenge for the business due to the high cost of techniques like fertigation, but they believe in the quality of their product and are focused on proper marketing to reach more customers in Malaysia.
The hot weather in Terengganu is ideal for growing sweet melons, leading to larger fruits that are ready to be harvested in just 65 days. However, farmers are facing difficulties due to the unpredictable weather patterns affecting their crops. Artificial intelligence and other technologies are being used to improve farm operations and collect valuable data, helping to future-proof the industry. Female entrepreneurs like Mazaitul and Norzilawati are harnessing the potential of Terengganu melons to establish their own business, Ayana Agrotech. While they are currently focused on selling their produce locally, they have plans to expand to international markets in the coming year, with ambitions to export to the Middle East, Hong Kong, and Singapore. Despite challenges in securing funding for their business, the founders believe in the quality of their product and are determined to introduce it to a wider audience through effective marketing strategies.
The use of artificial intelligence and other advanced technologies is helping farmers overcome challenges posed by unpredictable weather patterns in Terengganu. These technologies not only improve farm operations but also provide valuable data that can help future-proof the industry. Inspired by the potential of Terengganu melons, female entrepreneurs like Mazaitul and Norzilawati have launched their own business, Ayana Agrotech, which specializes in growing and selling these melons. While the business currently sells the majority of its produce locally, they have plans to expand to international markets, with ambitions to export to the Middle East, Hong Kong, and Singapore in the near future. Despite facing difficulties in securing funding for their business, the founders are confident in the quality of their product and are focused on effective marketing strategies to reach customers across Malaysia.
The hot weather in Terengganu is ideal for growing sweet melons, resulting in larger fruits that are ready to be harvested in a short period of time. However, farmers face challenges from unpredictable weather patterns, which can affect the size and quality of their crops. To address these challenges, technologies like artificial intelligence are being adopted to enhance farm operations and gather important data for the future. Inspired by the potential of Terengganu melons, two female postgraduates, Mazaitul and Norzilawati, have ventured into the business of growing and selling these melons through their company, Ayana Agrotech. Despite facing difficulties in securing funding for their business, the founders are committed to the quality of their product and are focused on effective marketing strategies to introduce it to a wider audience across Malaysia.
Despite the challenges posed by unpredictable weather patterns, farmers in Terengganu continue to grow sweet melons in greenhouses on multiple cycles each year. The hot weather in the region is favorable for producing large, high-quality fruits that are ready for harvest in just 65 days. However, farmers must contend with the difficulties brought about by unpredictable weather, which can impact the size and quality of their crops. In response to these challenges, technologies like artificial intelligence are being implemented to improve farm operations and gather valuable data that can be used to future-proof the industry. Encouraged by the potential of Terengganu melons, Mazaitul and Norzilawati – two female postgraduates with backgrounds in food and biotechnology – have taken the leap into entrepreneurship with their company, Ayana Agrotech. While the business currently concentrates on selling its produce locally, the founders have ambitious plans to expand into international markets, with hopes of exporting to the Middle East, Hong Kong, and Singapore. Securing funding for the business has been a major obstacle, particularly due to the high costs associated with techniques like fertigation. Nonetheless, the founders remain confident in the quality of their product and are dedicated to implementing effective marketing strategies to introduce their melons to a broader audience.
