Inflection, a Seattle startup founded in 2021 by CEO Aaron Bird and his former colleagues from Bizible, Dave Rigotti and Vic Davis, is in the process of raising additional capital according to a recent SEC filing. The filing indicates that $7.6 million in new funding has been secured, with Bird and Mark Sugarman of MHS Capital listed as key figures. The company, which is focused on automating marketing tasks for B2B companies, has not provided any public comment on the filing when contacted by GeekWire.
Bird, a well-known figure in the Seattle tech scene, has a track record of founding successful companies, having previously started Bizible. He brought his expertise and experience to Inflection, where he is joined by Rigotti and Davis in developing innovative solutions for B2B marketing automation. The trio’s prior collaboration at Bizible likely contributes to their synergy and shared vision for the future of Inflection.
In addition to the recent $7.6 million funding round, Inflection previously raised $6 million in a seed round in 2022. The earlier funding was led by MHS Capital, with participation from Version One, Cercano Management, Ascend, and various angel investors. This initial investment helped to establish Inflection and its mission within the industry, paving the way for further growth and development. The continued support from investors underscores the confidence in Inflection’s potential and the team’s ability to deliver impactful solutions to the B2B marketing sector.
As Inflection prepares to scale and expand its operations, the additional capital raised will likely be used to fuel growth, hire new talent, and enhance its technology platform. The funding will enable the company to reach more customers, innovate new features, and stay ahead of the competition in a rapidly evolving market. With Bird at the helm, Inflection is well-positioned to capitalize on the increasing demand for marketing automation tools among B2B companies looking to streamline their processes and drive better results.
The success of Inflection’s fundraising efforts reflects a growing interest in the intersection of technology and marketing within the B2B sector. As companies seek to optimize their marketing strategies and improve efficiency, solutions like Inflection offer a promising way to achieve these goals. By leveraging automation and data-driven insights, B2B companies can gain a competitive edge and better connect with their target audience. Inflection’s continued innovation and commitment to excellence position it as a key player in the evolving landscape of marketing technology, with the potential to reshape how B2B companies approach their marketing efforts.
Overall, Inflection’s latest funding round signifies a vote of confidence in the company’s leadership, vision, and capabilities. With a strong foundation, experienced team, and a clear focus on addressing the needs of B2B marketers, Inflection is poised for continued success and growth in the years to come. By staying true to its mission of automating marketing tasks and providing valuable insights to customers, Inflection has the potential to revolutionize the way B2B companies engage with their audiences and drive meaningful results in a competitive market.
