Mark Protus, the Founder of Protus Consulting, has over 20 years of experience in creating impactful learning solutions that boost growth, engagement, and potential. He believes in the power of data and predictive analytics to create detailed customer journey maps that guide individuals towards specific actions. Protus also emphasizes the importance of utilizing these strategies to improve employee satisfaction, engagement, and productivity within organizations through the creation of employee journey maps.
An employee journey map is a visual tool that outlines the key stages and emotional states an employee experiences throughout their tenure at a company. By creating this map, organizations can gain insights into their employees’ experiences and identify opportunities to enhance the learning experience at each stage of the journey. The map consists of five common stages: recruiting, onboarding, developing, retaining, and separating employees. Each stage focuses on different aspects such as recruitment processes, training, skill enhancement, career progression, and employee retention.
According to a 2018 Gallup study, companies that excel at engaging their employees achieve earnings-per-share growth more than four times that of their competitors. More recent studies in 2020 have shown that there is a significant difference in absenteeism and profitability between top- and bottom-quartile organizations based on employee engagement levels. Creating an employee journey map can help organizations improve engagement levels, reduce turnover costs, and increase profitability through effective retention policies and job satisfaction strategies.
To create an employee journey map, organizations can follow a series of steps outlined by Protus. These steps include identifying key stages in the employee lifecycle, gathering and vetting data on employee experiences, mapping organizational interactions with employees, identifying handoff points in processes, developing a visual representation of the employee journey, and implementing targeted improvements based on insights from the map. Software programs like Pyn, Miro, and FigJam offer employee journey map creator tools and templates that can assist organizations in this process.
By leveraging the power of an employee journey map, organizations can create a more engaged, satisfied, and productive workforce. Mark Protus encourages businesses to start implementing employee journey mapping today to witness the transformative impact it can have on organizational success. This approach can help companies align their training and development programs with employee needs, improve retention rates, and foster a positive work environment. Protus’s expertise in this area highlights the importance of prioritizing employee experience in order to drive growth and success within organizations.
