Kolja Brand, a renowned art marketing expert, has been revolutionizing the European art scene through initiatives such as the German Art Award and his artist agency, Aurum Future. With a diverse array of artists, galleries, and exhibitions in Europe, art enthusiasts and collectors often struggle to determine the true value of artworks and their market valuation. As a response to increasing inquiries from art buyers seeking guidance on investing in art, Brand has distilled the essential factors that indicate whether an artwork is worth investing in.
One key factor to consider is the distinction between a professional artist and a hobbyist. Professional artists dedicate themselves full-time to their craft and maintain a professional online presence, showcasing their works and studio on a well-curated website. Additionally, a professional artist’s statement and biography offer deep insights into their artistic journey and methods, setting them apart from hobbyists who may lack a similar level of presentation. Building a brand is also crucial for artists, as it helps them stand out and increases their market value. A strong brand consists of a coherent artistic identity and consistent style that makes the artist’s work instantly recognizable.
Artists who effectively convey their visions and themes with clarity, avoiding generic statements, are more likely to capture the audience’s attention and increase their market value. The importance of media coverage as an indicator of an artist’s relevance cannot be understated, with features in reputable publications suggesting a promising career stage. Expert opinions and exhibition history are critical in assessing the value of art, as they provide valuable perspectives on an artist’s work and signal recognition and demand in the art community. Understanding price trends and analyzing an artist’s price history can provide insight into their market position and potential for growth.
While investing in art can be rewarding, it requires careful consideration and financial resources. Established artists offer stability in terms of value, while emerging artists present opportunities for growth. It’s important to remember that art buying is not just a financial investment, but also about finding pieces that resonate on a personal level and enrich one’s life. Staying informed about the art market’s nuances and trends can help investors identify valuable works of art and enhance their collections. Consulting with art experts can provide further guidance to ensure that buyers make choices that are both aesthetically pleasing and potentially rewarding from an investment standpoint.
