Meet Caroline Baudino, a Los Angeles-based mom of two in her 50s, who has defied the notion that digital success is reserved for the young. Known as @Shop.With.Caroline online, she has built a large following across Instagram, TikTok, and Facebook, and recently signed with DearMedia for her podcast Coming in Hot. With over 1 million followers, Baudino’s journey to success has been marked by authenticity, persistence, and a clear purpose. Through sharing her fashion, family, and motivational content, she has cultivated a loyal community that she considers her family.
Baudino’s success truly took off during the COVID pandemic when her early morning coffee talks gained traction, revealing her relatable and honest approach. Bringing her husband John on board full time was a pivotal moment that led to increased efficiency and organization in their business endeavors. While becoming an influencer was never the initial goal for Baudino, her authentic presence in front of the camera, drawn from her past television experience, has propelled her to substantial financial success. Her brand focuses on empowering women to embrace their age and experiences, inspiring them to love themselves and lead their best lives.
As a 50-year-old influencer, Baudino represents a shift in the perception of women in their 50s, asserting their visibility, power, and wisdom. She believes that age brings a wealth of life experiences that can be shared to help others navigate similar challenges. By catering to a wide demographic of women and understanding their preferences for affordable fashion, Baudino has successfully monetized her brand through various revenue streams, with Amazon being a key platform. Her business has seen rapid growth, moving from zero revenue to six figures per month in just six months, with over $1.5 million in sales per month.
Baudino’s success story is a testament to the power of authenticity, audience engagement, and understanding market trends. Through her brand partnerships, affiliate links, podcast, and various other revenue streams, she has diversified her income and established herself as a force in the digital space. Looking ahead, Baudino remains focused on expanding her brand with plans for a book, tour dates, and a television show. By dreaming big and staying true to her message of empowerment and authenticity, Baudino continues to inspire women of all ages to embrace their unique journeys and live their best lives.
