The WNBA’s new expansion team, the Golden State Valkyries, was officially unveiled with their name, brand, and look being revealed on “Good Morning America.” The team will be based at the Chase Center in San Francisco and are set to kick off their inaugural season in 2025. The Valkyries name comes from Norse mythology and is fitting for the team’s affiliation with the Golden State Warriors. The team’s mission is to embody the traits of Valkyries as “warrior women who are fearless and unwavering” on the court.
The Valkyries’ color scheme features “Valkyrie Violet” and black, with the violet symbolizing power, ambition, nobility, and women’s empowerment. The team’s logo incorporates the iconic Bay Bridge, representing the connectivity between Oakland and San Francisco. The V shape in the logo symbolizes unity among the Valkyries in flight. The franchise’s practice facility will be in Oakland, while their games will be played in San Francisco. The ownership group of the team aims to build the Valkyries brand with intention, reflecting the innovative and progressive nature of the Bay Area.
The Valkyries president, Jess Smith, expressed the significance of the moment for women’s sports and the growth of the game. The team’s launch is a part of the broader movement towards sustainability and expansion in the WNBA. The franchise aims to be a powerful presence within the league and hopes to make an impact in women’s sports. The team’s identity and branding were carefully curated to reflect their goals of empowerment and unity, inspired by the strong and fearless Valkyries of Norse mythology.
To celebrate the arrival of the Valkyries in the Bay Area, a “Valkyrie Block Party” will be held at Thrive City on May 18. The event will be a festive occasion to welcome the new team to the community and generate excitement for their upcoming debut season in 2025. The Valkyries’ presence in the WNBA as the league’s first expansion team since 2008 is a significant development for women’s sports and the growth of the game. The franchise’s commitment to intention and purpose-driven growth sets them apart and signals their ambition to succeed at a high level in the league.
The unveiling of the Golden State Valkyries as the newest WNBA expansion team marks a momentous occasion for the league. The team’s name, brand, and look embody the ideals of empowerment, ambition, and unity, reflecting their mission to be fearless and unwavering on the court. The franchise’s connection to the Golden State Warriors and the Bay Area community adds a unique dimension to their identity and sets the stage for an exciting debut season in 2025. The Valkyries’ presence in women’s sports represents the beginning of a new era of growth and sustainability in the WNBA, with the potential to make a significant impact in the league.
