Giuseppe Gallo, an entrepreneur from the Amalfi Coast, has been on a mission to revive forgotten aperitivos and bring them back into the spotlight. Inspired by his family’s old recipes, he launched Italicus, a bergamot-based liqueur, in 2016. Since then, Italicus has become a popular ingredient in spritzes and cocktails, with annual revenue reaching $15 million and distribution in 40 countries.
Gallo’s strategy involves focusing on key cities like New York, London, and Milan before expanding into new markets. Securing these hot spots has proven successful, with sales growing steadily in markets like the U.S., where amari consumption has been on the rise. In an effort to continue this growth, Gallo has partnered with Pernod Ricard for distribution in key markets, further solidifying Italicus’ presence on the global stage.
While the liquor business can be profitable, entering new markets with lesser-known liqueurs can be challenging. Italicus, priced between $30 and $45 a bottle, competes with brands like Aperol and Campari, but offers a unique, natural alternative. With net margins around 40%, Gallo’s business remains profitable, even as costs of shipping and packaging continue to rise.
Gallo’s commitment to innovation and quality has earned Italicus numerous awards and recognition in the spirits industry. Following the success of Italicus, he launched Savoia Americano in 2021 as a competitor to red-style aperitivo like Campari. With plans to expand further into Asia, South America, and Canada, Gallo aims to continue bringing new, carefully distilled liqueurs to market.
As consumer interest in aperitivos and classic cocktails grows, Gallo’s line of spirits offers a modern twist on traditional Italian drinking culture. With a focus on authenticity and innovation, Italspirits is well-positioned to capitalize on the global trend towards aperitivo culture and the growing demand for unique, high-quality liqueurs.
