In Greater Moncton, New Brunswick, a 6,000-square-foot mansion on a 150-acre estate with an indoor saltwater pool, wine cellar, and six-bay garage is causing a stir. Natalie Davison, a Moncton-based real estate agent, noticed the uniqueness of the property and decided to collaborate with the listing agent to showcase it on social media. Davison, who specializes in social media marketing for the real estate industry, emphasizes the importance of creating engaging content that captures the attention of viewers from beginning to end. The video reel of the mansion garnered over 300,000 views on Facebook in the first week, leading to inquiries from potential buyers across the country.
While the $2.25-million price tag for the mansion may not be affordable for everyone, Davison believes that there is always a specific buyer for such a property. She acknowledges that the average price of homes sold in Greater Moncton is significantly lower than that of the mansion, making it a luxury property in the area. Davison also points out that the cost of building a similar house today would be much higher, indicating the exclusivity and value of the Rogers Road home, which was built in 2003. The property stands out in comparison to other listings due to its unique features and amenities.
Davison’s social media marketing strategy for the mansion involved creating a short reel that highlighted the most distinctive areas of the home in a visually engaging way. By focusing on key features like the indoor saltwater pool and wine cellar, the video was able to capture the interest of a wide audience on platforms like TikTok, Facebook, and Instagram. The success of the video reel in generating interest and inquiries demonstrates the power of strategic social media use in reaching potential buyers for luxury properties like the Rogers Road home.
The exposure generated by the video reel has brought attention to the real estate market in Greater Moncton, showcasing the diversity of properties available in the region. While the average price of homes in the area may be lower than that of the mansion, the $2.25-million listing serves as a testament to the luxury real estate market in New Brunswick. Davison’s expertise in leveraging social media to promote high-end properties has proven successful in attracting interest and inquiries, highlighting the potential for innovative marketing strategies in the real estate industry.
Overall, the $2.25-million mansion on Rogers Road in Greater Moncton presents a unique opportunity for buyers looking for a luxury property with distinctive features and amenities. Davison’s collaboration with the listing agent to create a captivating social media reel has helped to showcase the property to a wide audience, generating interest and inquiries from potential buyers. While the price may be out of reach for many, the exclusivity and value of the home make it a standout listing in the local real estate market. With strategic marketing efforts and a focus on engaging content, Davison has demonstrated the impact of social media in promoting luxury properties and attracting interested buyers.
