Rep. Carlos Gimenez, a Republican from Florida, is using a new ad to critique Vice President Kamala Harris’ economic record by putting a political spin on the classic board game Monopoly. In the ad, Gimenez and his grandchildren play a game called “Kamalopoly,” in which the stakes are higher than normal. The game features cards with scenarios related to issues such as illegal immigration and inflation that impact players’ ability to progress in the game.
The ad is aimed at highlighting issues such as rising inflation and lawlessness at the southern border that Republicans, including former President Donald Trump, have been critical of leading up to the 2024 election. It will be aired in both English and Spanish in the Miami media market, targeting a critical Latino demographic that has shown support for Trump’s fiscal solutions and immigration reforms. Trump’s performance with Hispanic voters in Florida has improved significantly since 2016, and Gimenez is expected to do well in the 28th Congressional District with its high Hispanic population.
The ad features Gimenez and his grandchildren playing “Kamalopoly,” with scenarios referencing issues such as illegal immigration and inflation. The game serves as a metaphor for the challenges facing America under the current administration, with Gimenez stressing the need for better outcomes for future generations. The ad is part of the GOP’s efforts to reach out to Hispanic voters and present itself as a viable alternative to the current administration’s economic policies.
The Latino demographic in Miami has been receptive to Trump’s messaging on economic and immigration issues, with a majority supporting his plan to deport all migrants in the U.S. illegally. Trump’s success with Hispanic voters in Florida in the past two elections has encouraged Republicans like Gimenez to focus on winning over this demographic by highlighting issues that resonate with them. Gimenez’s previous success with campaign ads during the 2022 midterms has positioned him as a formidable candidate in the upcoming election.
As the 2024 election approaches, the GOP is intensifying its efforts to appeal to Latino voters in Florida and other key states. By highlighting economic concerns such as inflation and immigration policies, Republicans like Gimenez are seeking to present themselves as a better alternative to the current administration. Trump’s popularity with Hispanic voters in Florida has set the stage for candidates like Gimenez to make significant inroads with this demographic and secure victories in critical districts. The ad campaign serves as a strategic move to engage with voters and build momentum for the upcoming election.
