BoxedUp is a startup founded by former Amazon employees that aims to help equipment rental companies establish and manage online stores. The company recently raised $2.85 million in a seed funding round. Co-founder and CEO Donald Boone was previously a leader at Amazon, where he worked on solution architecture and new customer development for Amazon Business. The leadership team at BoxedUp also includes co-founder and VP of sales Biagio Sarich, who has a background in business development, and CTO Robison Santos, a former software engineer at Amazon.
Boone described BoxedUp as the “Shopify for rentals,” with a focus on legacy rental industries such as portable storage, dumpster, and welding. The platform helps these companies automate their manual processes and scale up using e-commerce as a means to enter the $300 billion B2B equipment rental industry. The BoxedUp Storefront, launched last fall, offers rental equipment companies a centralized platform to manage inventory, invoices, orders, and delivery logistics.
Although founded and headquartered in Seattle, BoxedUp’s CEO Donald Boone has relocated to Atlanta to continue growing the company. The startup currently employs eight people, with plans to add two more full-time employees in the third quarter of the year. Prior to the recent seed funding round, BoxedUp had raised $2.3 million in a pre-seed round in March 2022. The latest funding round was led by Lavrock, Hearst Ventures, Slauson & Co., Collab Capital, and Service Provider Capital.
The BoxedUp team’s expertise and experience from Amazon have equipped them with the knowledge and skills needed to disrupt the equipment rental industry. The focus on automation and scalability through e-commerce sets BoxedUp apart as a valuable solution for rental equipment companies looking to modernize their operations. The company’s innovative approach to using technology to streamline processes and increase efficiency is resonating with investors, as evidenced by the successful funding rounds led by prominent venture capital firms.
The move from Seattle to Atlanta by CEO Donald Boone demonstrates BoxedUp’s commitment to growth and expansion in the industry. By establishing a presence in Atlanta, the company can tap into new opportunities and access a different pool of talent to support its growth plans. With the recent funding secured, BoxedUp is well-positioned to accelerate its growth, develop new features for its platform, and expand its customer base in the equipment rental industry.
As BoxedUp continues to scale, the company remains focused on delivering value to its customers by offering a seamless and efficient platform for managing rental equipment operations. The team’s dedication to innovation and customer success, combined with their deep industry knowledge and technical expertise, positions BoxedUp as a front-runner in transforming the equipment rental industry. With a strong foundation and support from investors, BoxedUp is poised to make a significant impact in the B2B equipment rental market and drive further innovation in the industry.
