Plotline, a startup based in San Francisco and Bengaluru, has successfully raised $2.6 million in funding as it aims to help app developers engage users with additional services and features. The company targets marketers who are tasked with increasing user engagement beyond the core services of an app. Traditional marketing tools such as email campaigns and push notifications often have low success rates, and in-app marketing can be difficult to get right due to the limited time users spend in the app.
The average user spends just 40 seconds in an app during a session, making it challenging for marketers to effectively promote new products and services. Plotline’s platform aims to address this challenge by providing personalized in-app marketing campaigns that are tailored to each user’s behavior and interests. By using artificial intelligence to analyze user profiles, the platform can recommend campaigns that are more likely to resonate with individual users.
Plotline’s technology has already shown promising results, with some clients reporting triple the number of click-throughs on in-app campaigns compared to previous methods. The platform has been particularly successful with fintech app developers, who have used it to drive adoption and reduce the burden on internal teams. The company is now looking to expand its client base and revenue streams, with plans to invest in product development and international sales and marketing efforts.
The funding round of $2.6 million was led by technology investor Elevation Capital, who believes that Plotline’s platform is well-positioned to help consumer apps stand out in a crowded market. The company’s no-code platform allows growth marketers to create and launch tailored user experience campaigns, resulting in higher engagement and conversion rates. With the rise of “vertical super apps”, Plotline’s services are seen as essential for apps looking to unlock their full potential and deliver the best in-app experiences to users.
Overall, Plotline’s innovative approach to in-app marketing and user engagement is proving to be successful, with early adopters seeing positive results and increased user interaction. By helping app developers navigate the challenges of expanding their offerings and keeping users engaged, the company is poised for further growth and success in the competitive app market.
