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Apple Store workers in Towson, Maryland, became the first of the tech giant’s retail employees to unionize and have now voted in favor of authorizing a strike. The International Association of Machinists and Aerospace Workers Coalition of Organized Retail Employees (IAM CORE) representing the workers cited unresolved workplace issues such as unpredictable scheduling practices and wages that do not align with the cost of living in the area as reasons for the strike authorization vote.

The union’s negotiating committee members expressed their solidarity and commitment to advocating for workers’ rights and well-being in the face of challenges. Apple responded by stating that they would engage with the union in Towson respectfully and in good faith, highlighting their efforts to provide an excellent experience for their retail team members through industry-leading compensation and benefits. The union at the Towson store has not disclosed a strike date.

Meanwhile, a vote for another store to unionize at the Mall at Short Hills in New Jersey failed over the weekend. The Communications Workers of America union alleged that Apple engaged in illegal union-busting activity, influencing the outcome of the election. The labor unrest at Apple retail stores comes amid regulatory scrutiny in Washington, sluggish sales in China, and previous allegations of union-busting tactics in New York City.

Labor issues at Apple retail stores mirror the mass organizing movements seen at other influential companies like Starbucks and Amazon. The Covid-19 pandemic and tight labor market have exposed labor conditions and inequalities facing workers in stores and warehouses, leading to growing frustration among workers and inspiring a wave of labor activity. This trend indicates a contagion effect where one group of workers standing up can inspire others to take action, according to Kate Bronfenbrenner, the director of Labor Education Research at Cornell’s School of Industrial and Labor Relations.

Overall, Apple Store workers in Towson, Maryland, set a historic precedent by becoming the first retail employees to unionize and have now voted to authorize a strike, signaling frustration with unresolved workplace issues. The vote underscores the commitment of IAM CORE to advocating for workers’ rights and well-being in the face of challenges. Despite Apple’s efforts to engage with the union respectfully and offer industry-leading compensation and benefits, the labor unrest at Apple retail stores reflects a broader trend of growing labor activity inspired by worker solidarity and frustration with existing conditions.

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