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Cash flow is often regarded as the lifeblood of a business, even more so than sales. Sales represent a business’s revenue, while cash flow is the actual movement of money in and out of the business. Proper cash flow management is crucial for the survival of a business, and with the right knowledge and tools, any business owner can master it.

One critical strategy for enhancing cash flow is developing metrics for inventory management. Understanding when to reorder products and how much to keep in stock can help in planning cash flow effectively. Utilizing enterprise resource planning software can also assist in keeping track of inventory and order levels, preventing overbuying or underbuying, which can impact cash flow.

Negotiating extended accounts payable times is another essential strategy to ensure that enough cash is available to pay core bills. An efficient payment system that makes it easy for customers to pay, such as offering multiple payment options and taking surveys to understand preferences, can also greatly impact cash flow management.

Technology plays a crucial role in cash flow management, with cash flow software like Square and QuickBooks available to help collect payments and organize finances. Slow invoicing and lack of follow-up on overdue payments are common issues for small businesses, but accounts payable automation can help save time and ensure timely payments.

Mitigating risks is also key to maintaining a healthy cash flow. Conducting credit checks on customers before billing in arrears can help determine their payment history and assess the risk involved. Implementing cost controls, such as establishing ideal inventory levels and staffing schedules, can help control expenses and predict cash flow more accurately.

Overall, it is essential for small businesses to focus on cash flow management as much as sales to ensure the business’s survival. By adopting critical strategies, leveraging technology, and mitigating risks, businesses can maintain a healthy cash flow and prevent running out of gas, as famously quoted by the founder and CEO of Dell Technologies.

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