Emme NYC is a brand founded by Erica Luo and Mark Fuqua, who moved from San Francisco to New York in 2019. Feeling homesick for the scents of their Asian-American upbringing, they were disappointed by the lack of authentic options available in mainstream stores. This led them to create their own line of candles, diffusers, and hand washes that capture the essence of Asian scents inspired by the community, its foods, and rituals. The brand started with scents like honey and jasmine, inspired by a popular boba drink, and has since expanded to include a wide range of delectable and nature-inspired scents, such as mochi, red bean, bamboo, and sakura.
The founders of Emme NYC were motivated to create products that truly captured the authentic essence of the smells they grew up with, as opposed to the generic candles found in department stores. Their line of scents reflects their Asian heritage and pays homage to the community they come from. With a wide variety of options available, customers can choose from treat-inspired scents like almond biscuit and bingsu, or nature-inspired scents like hinoki and chrysanthemum. Each scent is carefully crafted to evoke a sense of nostalgia and bring a piece of Asian culture into the homes of their customers.
Emme NYC’s products are now available through NBCUniversal Checkout, allowing customers to easily shop their line of candles, diffusers, and hand washes. As a brand that is AAPI-owned, Emme NYC offers a unique perspective and a focus on scents that are inspired by Asian culture. Every purchase made through NBCUniversal Checkout helps to support the brand and allows E! to earn a commission on sales. By partnering with a well-known media network, Emme NYC is able to reach a wider audience and share their unique scents with more customers.
The brand’s journey began with a desire to bring the authentic scents of their upbringing to the market, filling a gap they saw in the mainstream candle industry. Emme NYC’s founders wanted to create products that were nostalgic, comforting, and true to their Asian roots. By starting with scents like honey and jasmine, inspired by a popular boba drink, they set the tone for what would become a diverse and exciting line of products. Their commitment to quality and authenticity has resonated with customers, who appreciate the thought and care put into each scent.
Emme NYC’s extensive line of scents caters to a variety of preferences, whether customers are looking for familiar favorites or something new to try. The brand’s unique approach to creating candles, diffusers, and hand washes inspired by Asian culture sets them apart in the market. By focusing on scents that are meaningful to them personally, the founders of Emme NYC have created a brand that speaks to a diverse audience and appeals to those looking for authentic and evocative fragrances. With the ability to shop their products through NBCUniversal Checkout, customers can easily access Emme NYC’s products and bring a touch of Asian-inspired scents into their homes.
