Sergey Buchin, the Founder and CEO of IRBISIO Cleantech Investment Fund, believes that there is a misunderstanding and negativity surrounding the green agenda due to misapplication of PR strategies and government decisions that are not clearly communicated. Despite this, financial forecasts continue to show that the cleantech sector is a promising and sustainable industry, both environmentally and economically. Buchin emphasizes the importance of bridging the understanding gap between the green agenda and cleantech, especially in infrastructure projects, by using intellect and creativity as effective tools.
Buchin highlights the importance of viewing infrastructure changes from the perspective of residents when implementing green initiatives. He gives examples such as the closure of an outdoor ice rink in Monaco to help mitigate the energy crisis, which frustrated many citizens who enjoyed traditional winter activities with their families. Similarly, transitioning urban heating plants in the EU to cleaner energy sources can benefit residents by improving air quality, but it’s crucial to communicate the benefits clearly to gain public acceptance.
In an effort to improve communication surrounding cleantech and green energy, Buchin suggests avoiding complex language that may confuse the general public. The debate between climate skeptics, activists, and the scientific community can cause stress due to a lack of clear decisions and explanations, as seen in reports from COP28 in Dubai. Buchin advises focusing on solutions to overcome challenges and promote sustainability in the industry.
Buchin recommends focusing on waste management in the green energy sector, as technologies like solar panels and wind turbine blades pose environmental and logistical challenges during disposal. He suggests advancing recycling technologies and developing effective policies to encourage recycling and promote sustainable practices. By advocating for strict regulations, incentives, and a circular economy approach, the industry can address waste management issues and promote sustainability.
Appealing to investors with short-term projects is another strategy proposed by Buchin to boost energy efficiency and provide reliable cash flows. With municipalities requiring substantial infrastructure investments in the coming years, engaging in relatively short-term projects can prove to be practical and beneficial for investors. Buchin emphasizes the need for effort and hard work in achieving real transformation towards a more sustainable future, encouraging engagement with people and investors in creative ways to meet goals and improve lives.
Forbes Business Council, as a prestigious growth and networking organization for business owners and leaders, offers opportunities for individuals to qualify and benefit from its resources and connections. Buchin’s insights and recommendations regarding improving communication, focusing on solutions, waste management, investor appeal, and real transformation towards sustainability provide valuable guidance for the cleantech and green energy industry to navigate challenges and achieve long-term success.
