Disneyland is set to increase its ticket prices, with entry-level tickets staying at $104 but other tiers being raised by $7 to $12. The cost of the Magic Key annual pass will also increase by 6% to 20%, depending on the pass type. These increases come amid criticism of the company’s high ticket and hotel prices, with many consumers feeling they are too expensive. To counter this, Disney has introduced discounted tickets and hotel offers for off-peak periods, such as $50 kids tickets and up to 20% off hotel stays starting in January.
Like other industries, Disney’s theme parks operate on a demand-based pricing model, with peak holiday times and school vacations being more expensive to visit. However, there are also periods where a family of four can visit Disneyland for $308, with tiered pricing based on demand levels. The Magic Key program, which offers different levels of access and perks, will also see price increases to meet demand. Passholders will receive early access to new attractions like Tiana’s Bayou Adventure and discounts on Lightning Lane passes, merchandise, food, and parking.
Walt Disney World Resort in Orlando, Florida, is not announcing any price changes at this time. However, their online ticketing website for the theme parks already reflects pricing increases for 2025. This follows Disney’s continued efforts to offer a wide range of ticket, dining, and hotel options, as well as promotional offers throughout the year to welcome as many families as possible. While some may see the price hikes as a negative, Disney is working to provide value to visitors through various discounts and benefits.
The company’s focus on demand-based pricing enables them to manage visitor numbers effectively and offer incentives for visitors to choose less popular times to visit. By raising prices during peak times, Disney can control crowds and maintain a quality experience for all guests. The Magic Key program, which provides flexibility and exclusive benefits to passholders, is being adjusted to reflect the increased demand for access to the parks.
Despite the criticism surrounding the cost of visiting Disneyland, Disney continues to attract millions of visitors each year. The company’s strategy of offering discounts and promotions for off-peak periods, while adjusting prices based on demand, is aimed at ensuring a positive experience for all visitors. While price hikes may be a concern for some, Disney’s efforts to provide value and flexibility through their ticket and pass options demonstrate their commitment to making the parks accessible and enjoyable for families of all budgets.
