In the episode of Netflix’s docuseries, NASCAR: Full Speed, Denny Hamlin discusses the challenges he faces managing his roles as both a driver for Joe Gibbs Racing and a co-owner of 23XI Racing with Michael Jordan. This conflict came to a head during the 2023 regular season as both Ty Gibbs and Bubba Wallace, drivers associated with Hamlin’s teams, were vying for playoff positions. Hamlin had to navigate his allegiances and make it clear where his priorities lie as a team owner and leader.
Despite the potential for conflict, Bubba Wallace acknowledged the clarity that Hamlin brought to the situation. Wallace recognized the difficult position Hamlin was in, trying to balance helping one team without hurting the other. The dynamics of Hamlin’s dual roles are made even more complicated by the foundational support that Joe Gibbs Racing provides to 23XI Racing. Hamlin revealed in an interview how he had considered owning a piece of Joe Gibbs Racing but ultimately decided to create 23XI Racing to carry on a legacy and bring success to both of his teams.
Hamlin’s decision to create 23XI Racing was influenced by the desire to honor Joe Gibbs’ team and ownership style. Due to the significant resources and infrastructure that Joe Gibbs Racing has in place, Hamlin knew that replicating it for 23XI Racing would require a substantial investment in hiring more staff and securing more funding from Toyota. Instead, Hamlin’s agreement with Joe Gibbs Racing allows them to share resources and information, benefiting both teams and ultimately making his No. 11 car faster on the track.
Throughout the season, Hamlin has had to navigate the complexities of managing his teams and drivers, balancing his competitive instincts as a driver with his responsibilities as a team owner. The conflicts and challenges he faces highlight the unique position he holds within NASCAR as both a successful driver and a team owner. Hamlin’s leadership and decision-making under pressure have been put to the test, but he has shown a commitment to both of his teams and a dedication to their success on and off the track. 2023 Regular Season ends with Hamlin’s thoughtful approach to managing his conflicting roles and ensuring the success of both Joe Gibbs Racing and 23XI Racing.
