Seattle-based mentoring software platform Chronus has recently acquired Imperative, another startup based in Seattle that focuses on tools for employee engagement. Imperative, founded in 2014, raised $3 million in 2020 to fuel the growth of its platform, which facilitates conversations between colleagues and enhances organizational effectiveness. The acquisition will allow Chronus to further strengthen its capabilities in helping employees find purpose in their work, which is increasingly important in driving engagement and productivity.
Imperative was co-founded and previously led by Aaron Hurst, who has since moved on to found Board.Dev, a company that aims to increase tech representation on nonprofit boards. Imperative is now led by CEO Steve O’Brian, who will continue to steer the company under the acquisition by Chronus. By uniting their efforts, Chronus and Imperative are looking to better address the growing importance of employee purpose in today’s workforce, recognizing its critical role in driving engagement and productivity.
With the acquisition of Imperative, Chronus is strengthening its position in the market for employee engagement tools and mentoring software. The combined capabilities of the two companies will allow them to offer a more comprehensive solution to organizations looking to improve their employee engagement strategies. By integrating Imperative’s platform into their existing offerings, Chronus will be able to provide a more holistic approach to helping employees find purpose in their work and connect with their colleagues more effectively.
Through this acquisition, Chronus CEO David Satterwhite highlighted the importance of employee purpose in driving engagement and productivity in today’s workforce. By leveraging Imperative’s expertise in facilitating conversations between colleagues, Chronus aims to help organizations better understand and address the needs of their employees. The focus on employee purpose reflects a growing trend in the business world, as companies recognize the value of creating a sense of meaning and fulfillment for their employees.
Aaron Hurst, co-founder of Imperative and now founder of Board.Dev, has been a driving force behind the company’s focus on employee engagement and purpose. With the acquisition by Chronus, Imperative is looking to expand its reach and impact in the market, leveraging the resources and expertise of its new parent company. By working together, Chronus and Imperative are aiming to create a more effective and integrated approach to helping organizations enhance their employee engagement strategies and drive productivity.
Overall, the acquisition of Imperative by Chronus represents a strategic move to strengthen both companies’ positions in the market for tools that support employee engagement and organizational effectiveness. By combining their capabilities and expertise, they will be able to offer a more comprehensive solution to organizations looking to improve employee engagement and productivity. The focus on employee purpose reflects a growing trend in the business world, as companies recognize the value of creating a sense of meaning and fulfillment for their employees in order to drive engagement and productivity.
