Charli XCX’s music video for “360” features a star-studded lineup of influencers, including Emma Chamberlain, Rachel Sennott, and Julia Fox. In the video, Charli is on a mission to find a new, hot internet girl to fulfill a prophecy. The group sets out to search for the next sensational celebrity, offering advice on how to become an “It Girl.” The video showcases a series of escapades as Charli sings about self-reflection and partying.
The music video serves as a preview of Charli’s upcoming album, BRAT, scheduled for release on June 7. Charli described the sound of the album as being “bitchy and gossipy” with a hardcore and club feel perfect for partying and raving. She expressed excitement about the music, feeling confident that it is her best work yet. The visual aspect of the video, along with the catchy lyrics and upbeat sound of the song, sets the stage for a promising album release.
Charli XCX’s engagement to George Daniel, the drummer of The 1975, adds another layer of connection to the music video, where Matty Healy’s girlfriend, Gabbriette Bechtel, makes an appearance. The star-studded cast and the playful storyline add an entertaining element to the video and complement the upbeat and energetic vibe of the song. Charli’s exploration of self-identity and the search for the next internet sensation create a unique and engaging concept for the music video.
The visuals of the music video, directed by Hannah Lux Davis, feature a mix of comedic moments and high-energy performances. The group of influencers join Charli on a series of adventures, including a hospital scene and a windswept photo shoot. The video captures a sense of fun and excitement, showcasing Charli’s creativity and ability to bring together a diverse group of talents for a visually striking and entertaining production.
Overall, the music video for “360” presents Charli XCX’s signature style and sound, with a mix of catchy beats and bold visuals. The video reflects Charli’s confidence in her music and her excitement for the upcoming album release. With a star-studded cast and a playful storyline, the video captures the essence of Charli’s music and sets the tone for what fans can expect from her new album, BRAT. Charli’s ability to create unique and engaging visuals highlights her talent as an artist and her commitment to delivering high-quality music and entertainment to her fans.
