Brooke Shields, known for her iconic eyebrows, has launched a new beauty brand called Commence that focuses on hair care for women over 40. The idea for the brand came to Shields after realizing that women in her age group had specific hair and scalp needs. The brand’s products, including a 2-In-1 Instant Shampoo, Thickening Root Serum, and 3-In-1 Leave-In Conditioner, are all made with a scientifically-backed complex that promotes stronger, thicker hair growth. Ingredients like alfalfa extract and acai stem cell are used to nourish the scalp’s microbiome.
One of the driving forces behind Commence is the desire to change the messaging around beauty for women over 40. Shields wanted to create a brand that celebrates strength and empowerment rather than focusing on negatives like aging or menopause. The brand intentionally avoids using terms like perimenopausal or anti-aging in its marketing to steer clear of the negativity that often surrounds these topics. Shields believes that women in this age group have a lot to offer and wants to highlight that in her brand.
The launch of Commence marks a new era for Shields, who sees this phase of life as a time of less complication, insecurity, and ego. She is excited about the opportunity to create a brand that resonates with women who may have been overlooked in the beauty industry. By focusing on the unique needs of women over 40 and offering products that address those needs, Shields hopes to empower her customers and help them feel confident in their own skin.
The products offered by Commence are designed to help women with issues like brittle hair and thinning. The scientifically-backed complex used in the products is intended to promote healthier hair growth from the scalp, resulting in stronger, thicker locks. By using natural ingredients like alfalfa extract and acai stem cell, the brand aims to provide effective solutions for women who may be experiencing changes in their hair as they age.
Through her brand, Shields hopes to start a conversation about beauty and aging that is positive and empowering. She believes that women over 40 deserve to feel confident and beautiful, and wants to provide them with the tools to do so. By creating a brand that focuses on strength and self-acceptance, Shields hopes to inspire women to embrace their age and celebrate the wisdom and experience that comes with it.
Overall, Commence offers a fresh perspective on beauty for women over 40, providing products that address specific hair care needs in this age group. By focusing on empowerment and strength, Shields hopes to change the way women think about aging and encourage them to embrace their natural beauty. The brand’s launch marks a new chapter for Shields, who is excited to connect with women in her age group and empower them to feel confident and beautiful at every stage of life.
