Bozoma Saint John, a renowned marketing executive, is embarking on her next chapter after advising some of the world’s most famous companies. Known for her groundbreaking work as the Chief Marketing Officer at Apple, Netflix, Uber, PepsiCo, and Endeavor, she is now set to disrupt the beauty industry with a new venture this fall. With a career spanning over two decades, Saint John has earned numerous accolades and is recognized as one of the most influential CMOs in the world. Her journey from a pre-med major at Wesleyan University to the pinnacle of marketing success is a testament to her relentless hustle and intuition.
Despite not planning a career in marketing, Saint John found her calling in the field through various experiences that shaped her understanding of connecting with people through culture and storytelling. From working with Spike Lee to being part of the team behind Beyonce’s iconic Super Bowl performance, Saint John’s career has been marked by creating opportunities where there were none before. Following personal traumas, including the death of her husband in 2013, she realized the importance of seizing the moment and not being afraid to take risks. This mindset has led her to new heights and unexpected career opportunities.
Saint John’s unique approach to marketing is rooted in her intuition and creative power, which she believes can influence and change the dynamics of any environment. Her belief that each individual’s presence impacts the outcome of a situation guides her approach to leadership and decision-making. While facing skepticism and doubt from others, Saint John has learned to trust her intuition and follow her instincts, even when it means making unconventional career moves. Her ability to combat imposter syndrome and inspire others through her Ted Talk on intuition showcases her belief in the power of individual presence and influence.
As Saint John prepares to launch her new venture in the beauty industry, she continues to push boundaries and redefine the role of marketing in the corporate world. With a focus on empowering women and giving others a seat at her table, she is committed to making a lasting impact on the industry and mentor the next generation of marketers. Her journey from humble beginnings to global recognition is a testament to the power of resilience, intuition, and seizing opportunities in the face of adversity. Bozoma Saint John’s legacy as a marketing visionary and trailblazer continues to inspire and pave the way for future leaders in the industry.
