Blake Lively has become known for her long, thick, and luscious hair since her breakout role in The Sisterhood of the Traveling Pants. Over the years, she has experimented with different hair colors, but her hair has always maintained its healthy appearance thanks to a secret she learned on set. Lively is now launching her own beauty brand called Blake Brown, which focuses on hair care and features products that help achieve her signature look.
Lively reveals that the key to her healthy hair is a unique hair system that she and others in the entertainment industry use, rather than the traditional process promoted to the mass market. This system involves using two sets of shampoo and hair masks—one for hydration and one for strengthening. By alternating between these two sets, Lively ensures that her hair gets both the strength and moisture it needs without the use of conditioner. She discovered this masking-only technique after experiencing severe hair damage early in her career.
The actress explains that giving hair both strength and moisture is essential for its health and appearance. Without a proper balance of these elements, hair can become brittle, hard, or prone to breakage. The key is to provide hair with everything it needs by alternating between the hydration and strengthening products while washing. This approach helps maintain the foundation, structure, and stability of the hair while avoiding any potential damage.
Blake Brown’s upcoming eight-product collection includes two sets of shampoo and mask duos designed to meet the hydration and strengthening needs of different hair types. The products feature luxurious fragrances like santal, sandalwood, peony, and fig, adding a sensory element to the hair care experience. Lively emphasizes the importance of using hair masks regularly, comparing them to everyday conditioner use. She also recommends a pre-shampoo mask for added nourishment and protection.
With the launch of Blake Brown scheduled for August 4, Lively is eager to share her hair care secrets with her fans and customers. She believes in the principle of giving back to her hair after styling or exposing it to wear and tear, ensuring that it remains healthy and vibrant. By incorporating her masking-only technique and using high-quality products that prioritize hair health, Lively has maintained her gorgeous locks despite years of color changes and styling. Her beauty brand is set to offer consumers the opportunity to achieve and maintain the same level of hair health and beauty that she has become known for.
