Milton Snavely Hershey, born in 1857, was a Mennonite farmer who founded the Hershey Chocolate Co and the Milton Hershey School. Despite failing twice in the candy business, Hershey eventually found success with his third endeavor. With only a fourth-grade education, he developed a passion for candy making, opening his first shop in Philadelphia in 1876, which failed six years later. After various unsuccessful attempts, he launched the Lancaster Caramel Co in 1886 and later the Hershey Chocolate Co. Hershey pioneered the production of milk chocolate, revolutionizing the candy industry.
Establishing the company town of Hershey, Pennsylvania, in 1903, Hershey introduced Hershey Park in 1906 and Hershey Kisses in 1907. During World War II, Hershey Chocolate played a crucial role in the war effort by providing energy-packed chocolate bars in field rations and Red Cross packages. American troops carried Hershey’s Chocolate, creating goodwill through the distribution of chocolate bars to war-ravaged citizens as they marched across Europe and Asia. Hershey’s continued to thrive post-war, with $8.97 billion in sales in 2021.
Hershey’s chocolate business flourished due to his vision, hard work, and dedication to quality. Utilizing mass production techniques and fresh milk, Hershey introduced the first Hershey’s Milk Chocolate bars in 1900, which were a commercial success. Despite the availability of Swiss milk chocolate, Hershey’s version became renowned for its affordability and sweetness, changing the way America and the world consumed candy. Hershey’s chocolate bars were symbols of American goodwill during World War II, with American GIs distributing them as they liberated towns across Europe and Asia.
Milton Hershey’s legacy extends beyond his chocolate business, as he also founded the Milton Hershey School in 1910 to educate orphans. The school continues to serve underprivileged students, embodying Hershey’s philanthropic spirit. Despite facing failure and hardship, Hershey’s perseverance and innovative spirit led to the creation of an iconic American brand that remains successful to this day. His personal values about wealth distribution and community well-being have left a lasting impact on the Hershey company, community, and the educational institution he established.
The Candy Hall of Fame describes Milton Hershey as both a dreamer and a builder, acknowledging his contribution to the candy industry and American affluence. Hershey’s legacy is exemplified through the continued success of his chocolate business, which has seen steady growth in sales over the years. Hershey’s commitment to quality, innovation, and philanthropy are evident in the lasting impact of his chocolate business, town, and school. Milton Hershey’s entrepreneurial spirit and dedication to making quality confections have solidified his place as a pioneer in the candy industry and an iconic American figure.
