This year’s Bigsound festival is taking place amidst a challenging time for the Australian music industry. The closure of venues like The Zoo and the cancellation of iconic music festivals like Bluesfest and Splendour in the Grass have been significant losses for the community. Despite these challenges, Bigsound CEO Damon Larkin is determined to ensure the festival ends on a positive note. He sees Bigsound as a platform for positive change, where artists can build their voice and receive support on a global stage. Larkin emphasizes the importance of improving the community ecosystem and working together to make it better.
During a discussion on Australian music at Bigsound, Larkin highlighted the successes of local artists in other countries and discussed how the Australian music industry could learn from them. He pointed to the rise of local artists gaining global platforms in countries like South Korea, Latin America, India, and Europe as a trend worth exploring in Australia. Larkin expressed a desire to find Australia’s own version of this success and build a stronger support system for local artists. The focus at this year’s Bigsound is on the cultural significance of music and the ongoing shift in generational attitudes towards it.
According to Larkin, there is currently a unique movement happening in music that occurs once every 20 years. This movement is sparking discussions about how to elevate the cultural importance of music in society. Bigsound provides a platform for artists and industry professionals to engage in these discussions and explore the ways in which music can impact and shape culture. The festival aims to bring together the community to foster positive change and support local artists in reaching a global audience.
Bigsound 2020 is set to run from September 3-6, offering a diverse program that includes live music performances and panel discussions. The event serves as a hub for emerging artists, industry professionals, and music enthusiasts to connect, network, and share ideas. Despite the challenges facing the music industry, Bigsound remains committed to supporting artists and nurturing a vibrant music community in Australia. By focusing on positive change, collaboration, and the cultural significance of music, the festival aims to contribute to the growth and success of the local music scene.
In a time of uncertainty and change, Bigsound CEO Damon Larkin remains dedicated to ensuring that the festival continues to provide a platform for artists to thrive and make their voices heard. He believes that by coming together as a community and supporting one another, the Australian music industry can overcome challenges and build a stronger foundation for the future. With a focus on collaboration, cultural significance, and global impact, Bigsound aims to be a catalyst for positive change and growth in the industry. As the festival unfolds, it will be a space for artists and industry professionals to explore new ideas, connect with audiences, and shape the future of Australian music.
