Anthony Savino, CEO of Benjamin Marc Corp., a web design and digital marketing agency in Long Island, emphasizes the importance of search engine optimization (SEO) for business success. SEO can drive more web traffic to your site, ultimately leading to more business or sales. Savino has observed the evolution of search engine results pages (SERP) over the years, noting that they now display results that closely match the user’s query, making it essential for websites to perform optimally.
To help boost SEO performance, Savino offers 10 valuable tips. Firstly, he suggests launching your website on a reputable web hosting platform to ensure good hosting speed and uptime. Slow loading times or downtime can negatively impact your ranking. Secondly, optimizing your website speed is crucial, with a target of two seconds or less for page loading time. Utilizing free tools to check speed and optimizing content can help achieve this goal.
Additionally, it’s important to share quality, unique content on your website that effectively describes your products and services. Renaming images to match desired keywords, using appropriate meta tags, incorporating a blog or newsletter, and focusing on local SEO are also recommended by Savino. Properly sizing images and graphics, seeking backlinks from reputable sites, and considering assistance from a web designer who understands SEO are other key tips for enhancing SEO performance.
Overall, Savino recommends establishing yourself as a thought leader in your industry by providing valuable, informative content for your online visitors. By implementing these 10 tips, businesses can improve their SEO performance and increase their chances of ranking higher in search engine results. For those seeking further guidance in this area, working with a knowledgeable web designer can provide valuable assistance in maintaining and optimizing their website for optimal SEO performance.
