Como 1907, a North Italian soccer club, has been transformed under the ownership of Mirwan Suwarso and the Hartono ownership group. Suwarso’s vision for the club goes beyond traditional revenue sources, focusing on establishing Como as a premier destination for soccer tourism. The club’s picturesque lakeside location is a key factor in attracting tourists to Lake Como, with plans to develop the venue and offer retail and dining options to enhance the overall experience.
Despite facing tough decisions and challenges, such as two consecutive defeats in Serie B, Como managed to secure promotion to Serie A under the leadership of coach Cesc Fabregas. The club has made significant strides since the new ownership began, climbing from Italy’s fourth division to the top tier within six years. The expansion of the non-football operations team and investment in technology have enabled Como to improve operational efficiencies and maintain a competitive edge, while also enhancing fan engagement through a proprietary blockchain-based membership and ticketing system.
Looking to engage a broader audience and increase global recognition, Como 1907 has implemented a multi-tiered strategy that includes bringing on strategic partners like Fabregas to build a solid foundation for future growth. With plans to fortify the squad with short-term reinforcements and invest in player development through the Como 1907 Academy and scholarship program, the club aims to position itself as a heavyweight in the soccer world. The launch of the Lake Como Soccer Camp will provide children with professional soccer coaching and immersive local activities, further solidifying Como’s commitment to nurturing talent and engaging fans.
In addition to focusing on football, Como 1907 is exploring innovative revenue streams through retail potential and partnerships. By building a community-driven distribution network and launching brands inspired by the Lake Como lifestyle, the club has significantly boosted retail revenue and enhanced its global presence. The backing of La Comasca, the world’s only silk-filtered beer, is just one example of Como’s efforts to export Comasco culture through unique and high-quality offerings. With numerous initiatives planned and recent promotion to celebrate, Suwarso is confident that the club is well-positioned for continued growth and success, establishing itself as a football powerhouse and global destination for football tourism.
Overall, Como 1907’s transformation under Mirwan Suwarso’s ownership reflects a shift towards sustainable sporting ventures that combine football, tourism, and the unique charm of the Como lifestyle. By leveraging the club’s picturesque location and implementing innovative strategies to enhance fan engagement, revenue streams, and global recognition, Como has positioned itself as a rising star in Italian soccer. With a focus on player development, community engagement, and unique branding initiatives, the club is poised for continued success and growth as it navigates its way through Serie A and solidifies its status as a heavyweight in the soccer world.
