Bath and Body Works recently faced backlash for selling a winter-themed candle labeled “Snowed In,” which many online commenters compared to a Ku Klux Klan hood. The candle’s design featured a stylized paper snowflake, but many people on social media pointed out its resemblance to the hoods and robes worn by Klan members. The KKK is considered one of the oldest and most infamous hate groups in the United States, with the imagery of the KKK hood itself being classified as a hate symbol by the Anti-Defamation League.
Following the controversy, Bath and Body Works made the decision to pull the candle from its website and retail locations, citing that the design was unintentional. A company spokesperson issued a statement apologizing for any offense caused, and stated that they were working quickly to remove the item while also reviewing their design process moving forward. Commenters on platforms like Reddit gave the candle nicknames such as “klandle” or “Klan Krismas Kandle,” expressing their disapproval of the design choice.
Despite the candle being removed from official Bath and Body Works channels, it has made its way to online marketplaces like eBay. One individual was seen attempting to sell the controversial candle for $350, showcasing how some consumers are capitalizing on the product’s limited availability. The company did not provide any additional comments regarding the situation, leaving many to speculate on the future actions they might take in response to the backlash.
Candles are a significant part of Bath and Body Works’ offerings, alongside their well-known range of soaps and lotions. The retailer typically releases holiday-scented candles each year, which contribute to nearly 40% of their annual sales according to industry analysts. This incident serves as a reminder of the importance of being mindful in design choices, especially when creating products for a diverse consumer base. The controversy surrounding the “Snowed In” candle highlights the power of social media in holding companies accountable for their decisions and how quickly public opinion can impact a brand’s reputation.
Bath and Body Works’ response to the incident demonstrates their commitment to addressing mistakes, even when unintentional, and taking corrective action. The swift removal of the candle from circulation shows a willingness to listen to feedback from both employees and customers, indicating a dedication to maintaining a positive brand image. Moving forward, the company may need to reevaluate their design process to ensure that similar controversies are avoided in the future. By acknowledging the offense caused and taking steps to rectify the situation, Bath and Body Works aims to rebuild trust with its customers and uphold its reputation as a trusted retailer in the beauty and home fragrance industry.
