Holden Bierman is defying stereotypes about GenZ with his mission-based brand, Coastal Cool, offering sustainable swim and beachwear. At just 16 years old, Bierman has shown remarkable entrepreneurial spirit, starting his business at the age of 12 during the COVID-19 pandemic. With the support of his parents, who lent him $500 to set up an LLC, Bierman launched Coastal Cool on his 13th birthday in 2020. The brand has now evolved from selling tee shirts and hoodies to offering sustainable swimwear made from recycled plastic bottles.
Bierman’s impressive journey into entrepreneurship began at a young age, as he had always shown a knack for business. His parents describe how he has always been driven and independent, even as a young child. Despite his age, Bierman handles all aspects of his business, from website management to outreach and social media. His parents play a supporting role, offering guidance on legal and financial matters. Coastal Cool has grown significantly since its inception, showcasing Bierman’s dedication and hard work.
Reflecting on his entrepreneurial journey, Bierman emphasizes the importance of networking and cold outreach in business. He credits his success to building relationships and learning from others in the industry. Bierman acknowledges the challenges of starting a business, particularly for a generation accustomed to immediate gratification. He emphasizes the value of hard work and dedication in achieving long-term success.
Looking ahead, Bierman plans to continue growing Coastal Cool while pursuing his education and giving back to his community. He aims to keep the brand self-funded and expand its presence in retail stores. Despite his young age, Bierman remains focused on his vision for the brand and is determined to see it succeed. His commitment to sustainability and social impact sets him apart as a young entrepreneur with a bright future ahead.
Bierman’s story serves as an inspiration to young entrepreneurs and defies stereotypes about his generation. His dedication, resilience, and entrepreneurial spirit have set him on a path to success at a remarkably young age. As he continues to develop Coastal Cool and make a positive impact in his community, Bierman’s journey will be one to watch for those seeking to make their mark in the business world. Through hard work and determination, Bierman has proven that age is no barrier to success in entrepreneurship.
