ASICS is set to elevate the Paris Marathon experience by organizing a world-class elite race, the ASICS Speed Race, during the 2024 edition. This race will consist of 10- and five-kilometre races for the best professional runners sponsored by ASICS. Starting and finishing at Palais Royal, the unique night-race format promises to deliver a truly unique spectacle for spectators. This event aims to bring together ASICS’ best runners from around the world to showcase their speed in the heart of the French capital, just months before the start of the Olympic Games in the same city.
Over 100 of ASICS’ top athletes from around the world are set to participate in the ASICS Speed Race, which will be broadcast live. Among them is French triathlete Leo Bergere, a world champion in short-distance triathlon in 2022, who has ambitions in the 10 kilometers where he will be competing. Bergere sees the race as an opportunity for athletes to test themselves, improve their personal bests, and potentially qualify for the Olympic Games. The event is not just about competition but also about enjoying the experience and boosting camaraderie within the ASICS team.
The importance of the public’s role in the races cannot be understated, as the energy and support from spectators can significantly impact the performance of the athletes. Italian middle-distance star Nadia Battocletti, aiming for the national record over 10km in Paris, also highlights the importance of crowd support in boosting the energy levels of athletes. ASICS’ marketing director in France, Eddy Ferhi, expresses excitement at the prospect of hosting the world’s best middle-distance runners in the streets of Paris, especially during the significant year of 2024 for the running world.
The ASICS Festival of Running, which includes the ASICS Speed Race and other events, aims to celebrate running enthusiasts of all levels, whether they are professionals or amateurs. The festival embodies the ASICS philosophy of promoting a sound mind in a sound body, catering to the physical and mental well-being of participants. The events take place against the backdrop of Paris’ iconic monuments, adding to the prestigious and energizing atmosphere. The festival offers a range of activities and experiences to ignite, excite, and inspire runners of all abilities.
The ASICS Speed Race and the Paris Festival of Running are part of a three-day celebration of running in the city. The races, along with live music, entertainment, and positive energy, aim to enhance the vibrancy and atmosphere of Paris through movement and physical activity. The ASICS Speed Race sets the stage for an electrifying display of speed and competition among elite athletes, creating a memorable experience for both participants and spectators alike. The event serves as a testament to ASICS’ commitment to promoting healthy lifestyles and fostering a sense of community among runners worldwide.
