Summarize this content to 2000 words in 6 paragraphs in Arabic
\n A new wave of positive-impact experiences in northern Finland is finally allowing the S\u00e1mi to benefit from the tourism boom.
\n ADVERTISEMENTReindeer crowd around Raisa Kitti as soon as she enters the paddock, sticking their big, velvety noses into the sled full of food she\u2019s towing. They trot behind her as she scatters the pellets in a spiraling line but don\u2019t show the same reserve when she pulls out some bright green moss. \u201cThis is their chocolate,\u201d Kitti says as three big snouts tear it from her hands. \u201cThey love it.\u201dKitti introduces several of the animals by name – and by personality. \u201cThis is the big boss,\u201d she says, pointing to a reindeer with a white pelt and one peeling antler. \u201cHe\u2019ll let you scratch him under the chin,\u201d she adds, demonstrating. \u201cThis younger one is like a chili pepper, you know? Small but very strong.\u201dKitti and her husband lovingly run Reinina Reindeer Farm near Inari, Finland, where his family has been herding reindeer for over 400 years. This is the homeland of the S\u00e1mi, Europe\u2019s only Indigenous people. For centuries, they have herded reindeer and used every part of the animal: meat for food, bones and antlers for tools, and leather for clothing. Challenging misinformation about S\u00e1mi cultureToday, the reindeer also attract tourists, and Kitti brings small groups to the farm to feed the herd and learn about S\u00e1mi culture. She also runs cooking classes and workshops, teaching visitors to craft jewellery and souvenirs from reindeer hides. Family businesses like Reinina Reindeer Farm are part of a new wave of positive-impact experiences in Finnish Lapland, finally allowing the S\u00e1mi to benefit from the tourism boom. For decades, tourism had been led by non-S\u00e1mi companies that were selling a distorted image of Indigenous life. Igloos and husky sleds dominate the brochures, though neither is a traditional part of S\u00e1mi culture but rather imported from North America. This tourism has not only failed to benefit the Indigenous community financially but has actively harmed it by encroaching on herding grounds and spreading misconceptions. In recent years, however, the S\u00e1mi have taken back the narrative. Inari: The cultural heart of the S\u00e1miUpon first glance, the village of Inari, with a population of 650 people, appears little more than a couple of supermarkets and a few dozen houses along the edge of a large lake. Yet it is considered the cultural capital of Finland\u2019s S\u00e1mi population, home to the S\u00e1mi Parliament and the country\u2019s most comprehensive Indigenous museum.The Siida S\u00e1mi Museum, refurbished in 2022 and awarded the European Museum of the Year Award in 2024, is an essential stop for understanding S\u00e1mi culture. Through stunning photographs, household objects, clothing, and interactive panels, the museum walks visitors through millennia of S\u00e1mi history and artistry. It introduces them to the lifestyle and culture of people today, from reindeer herding to music and art. The displays highlight a culture that is both deeply rooted in tradition and evolving with the times. Next to a skateboard painted with S\u00e1mi designs and a car key hung with a reindeer bone, a sign reads: \u201cOutsiders sometimes criticise the S\u00e1mi for adopting \u2018foreign influences\u2019\u2026 But what if this is simply something the S\u00e1mi want to do?\u201d The irreverent tone directly challenges the idea that Indigenous cultures should remain frozen in time for the entertainment of visitors. ADVERTISEMENTThe S\u00e1mi are telling their own story\u201cWhat the S\u00e1mi want is a tourism that tells the true story of who they are. A story connected to today, not just to the past, unlike most of the stereotypes,\u201d explains Kirsi Suomi, a project coordinator at the S\u00e1mi Parliament who has been instrumental in several sustainable tourism initiatives. The S\u00e1mi have battled cultural exploitation for decades, Suomi explains. In the mid-90s and again in 2008, activists protested against non-S\u00e1mi Finns dressing up in faux-S\u00e1mi costumes for tourist entertainment. This practice dates back to 1950 when Eleanor Roosevelt visited the Arctic Circle. Local authorities hastily built a \u201cS\u00e1mi\u201d village for her, with wooden cabins and actors wearing cheap replicas of S\u00e1mi dress. Over time, those log cabins were transformed into Santa Claus Village, home to Father Christmas, reindeer, and various \u201cSami\u201d experiences. This isolated spot on the Artic Circle, close to the town of Rovaniemi, became one of Lapland\u2019s most popular tourist destinations, with over 500,000 visitors a year. Yet, out of several hundreds of businesses catering to tourists, fewer than half a dozen are S\u00e1mi-led. Visitors pay for husky rides and shamanic drumming performances, unaware that what they see is far from authentic S\u00e1mi culture. ADVERTISEMENTEthical guidelines to help tourists make informed choicesTo combat this pervasive misrepresentation, Suomi led a parliamentary project in 2018 to define ethical guidelines for S\u00e1mi tourism. \u201cWe took an example that already existed in Australia and adapted it to the Finnish scenery,\u201d she says. These guidelines help visitors understand how to engage with S\u00e1mi culture respectfully, highlighting, for example, that people in traditional S\u00e1mi dress are not tourist attractions and should not be photographed without permission. They also discourage tourists from trespassing on private lands or setting up camp in reindeer grazing areas. \u201cVisitors forget that people are not props,\u201d says Suomi. \u201cThey even show up to funerals, taking pictures of grieving families in traditional dress.\u201d ADVERTISEMENTSuomi is now developing a certification programme to help tourists identify ethical, S\u00e1mi-led businesses. The programme, funded by NextGenerationEU, will be announced at the European Indigenous Tourism Conference, which Inari\u2019s Sami Parliament is hosting in May. It will be the first event of its kind, bringing together Indigenous tourism representatives from Finland, Norway, Sweden, and Greenland. The certification will help tourists make informed choices and give visibility to businesses like Reinina Reindeer Farm, which operate on a small, sustainable scale and share real insights into S\u00e1mi life. Many tourists want more ethical experiencesKitti has noticed that many visitors are looking for this kind of experience. \u201cPeople have become more aware that it is not ok to put some reindeer hides on and pretend to be a shaman,\u201d she says. \u201cOur visitors want to learn and understand our lives and culture.\u201d ADVERTISEMENTMeanwhile, her tourist business has provided an economic opportunity for her family. The revenue it generates helps them care for their reindeer and preserve their way of life. Yet, Kitti and Suomi are fighting an uphill battle, I realise as I enter a large souvenir shop on my last day in Inari. Busloads of tourists pour into the store and peruse aisles filled with Santa figurines, Christmas ornaments, and \u201cLapland Shaman\u201d dolls. Matchboxes show staged photos of people dressed up in fake S\u00e1mi clothes. Huskies feature on postcards, plushies, mugs, magnets, and even dream catchers – another import from North American Indigenous cultures. Outdated stereotypes are firmly on display and available for purchase by anyone with a few euros in their pocket.ADVERTISEMENT<\/p>\n","protected":false},"excerpt":{"rendered":"
Summarize this content to 2000 words in 6 paragraphs in Arabic A new wave of positive-impact experiences in northern Finland is finally allowing the S\u00e1mi to benefit from the tourism boom. ADVERTISEMENTReindeer crowd around Raisa Kitti as soon as she enters the paddock, sticking their big, velvety noses into the sled full of food she\u2019s<\/p>\n","protected":false},"author":1,"featured_media":256703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":{"0":"post-256702","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-travel"},"_links":{"self":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts\/256702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/comments?post=256702"}],"version-history":[{"count":1,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts\/256702\/revisions"}],"predecessor-version":[{"id":256704,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts\/256702\/revisions\/256704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/media\/256703"}],"wp:attachment":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/media?parent=256702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/categories?post=256702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/tags?post=256702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}