Summarize this content to 2000 words in 6 paragraphs in Arabic \u201cWhat the Formula 1 does that mean?\u201d asks Lissie Mackintosh, breaking down the intricacies of pre-season testing to her 400,000 TikTok followers in a recent F1 news round-up. Four years have passed since the 25-year-old British content creator and presenter began sharing her F1 analysis, interviews and behind-the-scenes style and beauty.Posting content was her way of bringing attention to the sport on social media among Gen Z \u2014 one of the first creators to do so. \u201cI became someone that I had wanted to see, growing up on TikTok and talking about sport,\u201d Mackintosh says.\u00a0She has amassed 23.1mn likes on TikTok \u2014 where 77 per cent of her viewers are women and 70 per cent Gen Z \u2014 along with more than 335,000 Instagram followers, 57 per cent of whom are aged 18 to 24. Mackintosh\u2019s online presence has seen her work with brands, such as Charlotte Tilbury, F1 Academy\u2019s partner, and her motorsport podcast, Going Purple has become a hallmark of motorsport\u2019s social coverage.With their multimillion-reaching short-form videos on TikTok and YouTube, Instagram posts and podcasts, female influencers have become role models for women trying to access the sport \u2014 and increasingly important to F1 teams and brands wanting to boost their online presence.Influencers now form a bridge between drivers and fans. The often short-form, visceral nature of F1 creator content has brought hype and unique access to fans, only 1 per cent of whom will ever see a live Grand Prix, according to software specialist Salesforce.\u00a0Susie Wolff, the pioneering managing director of F1 Academy \u2014 the Formula Four level motorsport series for women under 25 \u2014 says social media acts as a crucial boost to drivers\u2019 visibility. In just two seasons, the Scot has seen an \u201cF1 Academy effect\u201d, coined to explain their wide reach and impact on the rising participation of women in karting.Wolff wants the Academy\u2019s TV and social channels to act as a vehicle for young girls to \u201cinstantly know that there is a place for them in our sport, and that they are welcome here\u201d.This isn\u2019t a man\u2019s world any more \u2014 and we want our audience to know thatAdditionally, an upcoming F1 Academy documentary with actor Reese Witherspoon\u2019s Hello Sunshine production company, set for release on Netflix later this year, \u201cwill no doubt be a defining moment\u201d, adds Wolff.Female influencers are expanding the world of F1 beyond traditional media, appealing to drivers, presenters and brands alike. They see the lucrative opportunity of about half of F1\u2019s 750mn global fans engaging at least occasionally with creators online, according to the sports and entertainment agency Octagon UK.Tech and F1 commentator Toni Cowan-Brown traded a career in policy to make F1 content in 2021. The founder of cultural platform Sunday Fangirls and host of two motorsport and tech podcasts, Cowan-Brown has built a TikTok community of more than 113,000 and garnered more than 40,000 Instagram followers.Women make up 42 per cent of Formula 1 fans \u2014 but Cowan-Brown argues F1\u2019s marketing overall has \u201cdone little to cater to that audience\u201d.\u00a0Her background means she attracts audiences from both ends of the tech-F1 spectrum. \u201cI bring Gen Z to the boardroom and I bring boardroom to Gen Z,\u201d explains Cowan-Brown.\u00a0I bring Gen Z to the boardroom and I bring the boardroom to Gen ZDespite her career and life-long involvement in the sport \u2014 her first time at the track was at Spa-Francorchamps in Belgium as a child in 1991 \u2014 Cowan-Brown still finds herself justifying her authority to speak on it. No matter their motorsport record, Cowan-Brown found the experience of women sharing work online as \u201cbrutal \u2014 it\u2019s not even a question of thick skin\u201d.For the former champion driver turned Sky Sports F1 presenter and analyst Naomi Schiff, making a career shift brought online criticism and racial abuse, about which record-breaking race driver Lewis Hamilton has also remonstrated. \u201cThose comments can almost paralyse you,\u201d says Schiff.Longtime lover of motorsports, Schiff is focused on inspiring future generations and addressing diversity, which is \u201cobviously still lacking\u201d in F1.For fans barred by the Sky paywall, social media provides another platform for Schiff\u2019s storytelling \u2014 and an opportunity for other online influencers to entice the sport\u2019s changing fan base.\u00a0A recurring theme in the motorsport industry \u2014 and particularly in content creation \u2014 Cowan-Brown says, is that \u201cmen hate when women make money on their own time, on their own dime, and there\u2019s no middleman profiting\u201d.Maria Kivimaa, head of planning at Octagon, notes that brands working with F1 should not focus merely on tokenised targeting of women, but actively include them in collaborations, with the hopes of an inclusive and \u201cculturally more relevant space\u201d.\u00a0Brand collaborations are equally vital to drivers, crucially supplying them with the finances to fund racing, training and equipment. GB3 driver Bianca Bustamante, also known to her 1.4mn Instagram followers as Racer Bia, has learnt the value of social media to \u201cmake a living out of yourself\u201d.Now 20 years old, the young driver documents the highs and lows of her career for her fans online \u2014 in a bid to make her sport a viable career path for fellow young Filipinos. Bustamante was set to race in the now defunct W series, the all-female single seater racing series that went into administration in 2022.\u201cBeing able to afford to test, to train and to practise is the name of the game,\u201d says Bustamante, who was signed to the McLaren development programme for her second F1 Academy season.\u00a0Looking to the future of F1 content, Cowan-Brown stresses the need to \u201cstop creating on rented land\u201d \u2014 encouraging influencers to expand their portfolios across events, newsletters and podcasts so that the social media platforms themselves are not the primary beneficiaries of their work.\u00a0Seeing more women zipping up their race suits or working on cars, Wolff adds, has the power to inspire the next generation. \u201cThis isn\u2019t a man\u2019s world any more \u2014 and we want our audience to know that.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Summarize this content to 2000 words in 6 paragraphs in Arabic \u201cWhat the Formula 1 does that mean?\u201d asks Lissie Mackintosh, breaking down the intricacies of pre-season testing to her 400,000 TikTok followers in a recent F1 news round-up. Four years have passed since the 25-year-old British content creator and presenter began sharing her F1<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":{"0":"post-239932","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tech"},"_links":{"self":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts\/239932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/comments?post=239932"}],"version-history":[{"count":0,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts\/239932\/revisions"}],"wp:attachment":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/media?parent=239932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/categories?post=239932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/tags?post=239932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}