Summarize this content to 2000 words in 6 paragraphs in Arabic The Oscars red carpet isn\u2019t just a spectacle \u2014 it\u2019s one of fashion\u2019s biggest marketing moments of the year. As the most anticipated show of awards season, it\u2019s where high-wattage movie stars become walking billboards for luxury brands. And if the right star has a big night, the brand dressing them wins big too.Last year, according to data analytics company Launchmetrics, the Oscars red carpet generated more than $1.1bn in \u201cmedia impact value\u201d within a week of airing, up from $658.6mn the previous year, surpassing both the Grammys and the Golden Globes. \u201cFashion is entertainment and it\u2019s such a pivotal part of pop culture now,\u201d says Nicky Campbell, a popular fashion critic on TikTok. \u201cThe audience dies for it because they want to see what\u2019s happening on the red carpet.\u201dWith so much at stake, brands don\u2019t just rely on chance. They spend months courting Hollywood stylists in hopes of securing a presence on the industry\u2019s biggest stage. But some, such as LVMH-owned Dior, take a more strategic approach, signing financial deals. Dior recently named Monica Barbaro its latest brand ambassador, ensuring she wore the house\u2019s designs throughout awards season. Last night, as a Best Supporting Actress nominee for her role as singer Joan Baez in A Complete Unknown, the 34-year-old American actress arrived in a simple yet elegant pink gown featuring a pleated silk A-line skirt.The category\u2019s winner, however, was Zoe Salda\u00f1a for her role as lawyer Rita Mora Castro in Emilia P\u00e9rez. She wore a burgundy Saint Laurent dress with tricky bulbous layers over a strapless top. Saint Laurent, owned by LVMH rival Kering, has been dressing Salda\u00f1a throughout awards season. However, the brand laid the groundwork early, launching Saint Laurent Productions in 2023 to invest in films like Emilia P\u00e9rez, giving the brand a role in the movie and beyond the red carpet. The strategy paid off: Salda\u00f1a\u2019s emotional acceptance speech included a public thank you to Saint Laurent, a major marketing coup.Saint Laurent isn\u2019t alone in deepening its ties to Hollywood. Artemis, the investment firm of Kering chair and CEO Fran\u00e7ois-Henri Pinault, holds a majority stake in CAA, one of LA\u2019s most powerful talent agencies. Jonathan Anderson, creative director of LVMH-owned Loewe, also left his mark on cinema as a costume designer for Challengers.But it\u2019s not just about the brands. Actors understand that fashion can raise their profile and open doors to lucrative partnerships. In the past, serious actors were hesitant to experiment with fashion for fear that it would jeopardise their careers. Earlier generations preferred understated choices.Adrien Brody, who won Best Actor for his portrayal of L\u00e1szl\u00f3 T\u00f3th, an architect and Holocaust survivor in The Brutalist, opted for a classic tuxedo, punctuated by a glittering brooch. Jeremy Strong, a Best Supporting Actor nominee for his role as Roy Cohn in The Apprentice, took a more unexpected route with a bronze Loro Piana tuxedo. Scarlett Johansson embraced the velvet trend (seen earlier in the night on Substance actress Margaret Qualley\u2019s backless Chanel gown) in a midnight blue Thierry Mugler dress paired with slouchy gloves. Lupita Nyong\u2019o stunned in a custom ivory Chanel dress embellished with 22,410 pearls. Meanwhile, Michelle Yeoh embodied timeless elegance in a sleek, strapless cobalt Balenciaga gown.Even though Mikey Madison, the Best Actress winner for her role as Ani, a sex worker in Anora, leaned into Old Hollywood glamour in a demure pink and black Dior gown, the next generation of Hollywood understands that style is an asset. Now, \u201cthey see people like Zendaya [a Louis Vuitton ambassador] and Anya Taylor-Joy [a Dior ambassador] commanding just as much attention for their outfits as for their acting careers,\u201d says Campbell.No one does this better than Timoth\u00e9e Chalamet, a bona fide red carpet star known for his daring, gender-fluid style. As the Best Actor nominee for A Complete Unknown, he arrived in a butter-yellow suit with a cropped, notch-lapel tuxedo jacket and leather pants \u2014 a bold choice that even host Conan O\u2019Brien joked about in his monologue: \u201cI love that suit. You will not get hit on your bike tonight.\u201dHowever, Chalamet\u2019s look was more than a fashion flex \u2014 it was \u201cmethod dressing\u201d in action. The trend has become a red carpet mainstay, with actors using their attire to extend their film\u2019s narrative beyond the screen.No stranger to this approach, rapper Doja Cat reinforced her feline persona in a strapless Balmain micro-gown encrusted with leopard-print-effect glass beads, a feat that required 46 artisans and 5,600 hours to complete.But for movies and their stars, method dressing isn\u2019t just about aesthetics \u2014 it\u2019s a branding play. Last year, Barbie leveraged this tactic when Margot Robbie and Ryan Gosling stepped into character as Barbie and Ken during their press tour.This year, Wicked stars Ariana Grande and Cynthia Erivo \u2014 who treated the Oscars audience to a powerhouse performance \u2014 capped off their campaign with their most daring red carpet looks yet. Grande, in a nod to Glinda, wore a blush pink Schiaparelli gown with an undulating peplum skirt, inspired by an Alberto Giacometti lamp. Despite its structured design, Grande appeared light and ethereal \u2014 just like her melismatic vocals. Erivo fully embraced her inner Elphaba in a dark emerald Louis Vuitton velvet gown with dramatic bow-shaped sleeves and a voluminous ball skirt.Meanwhile, Demi Moore, a Best Actress nominee for her role as Elisabeth Sparkle in The Substance and a veteran red carpet dresser, concluded her season-long red carpet run honouring her character in a sleek silver Armani Priv\u00e9 gown fit for a screen siren. Moore can expect to be on numerous best-dressed lists. Follow us on Instagram and sign up for Fashion Matters, your weekly newsletter about the fashion industry<\/p>\n","protected":false},"excerpt":{"rendered":"
Summarize this content to 2000 words in 6 paragraphs in Arabic The Oscars red carpet isn\u2019t just a spectacle \u2014 it\u2019s one of fashion\u2019s biggest marketing moments of the year. As the most anticipated show of awards season, it\u2019s where high-wattage movie stars become walking billboards for luxury brands. And if the right star has<\/p>\n","protected":false},"author":1,"featured_media":227559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[],"class_list":{"0":"post-227558","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-culture"},"_links":{"self":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts\/227558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/comments?post=227558"}],"version-history":[{"count":1,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts\/227558\/revisions"}],"predecessor-version":[{"id":227560,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts\/227558\/revisions\/227560"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/media\/227559"}],"wp:attachment":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/media?parent=227558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/categories?post=227558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/tags?post=227558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}