Summarize this content to 2000 words in 6 paragraphs in Arabic Stay informed with free updatesSimply sign up to the Media myFT Digest — delivered directly to your inbox.Sky has criticised Amazon for failing to do enough to tackle a crisis in sports broadcast piracy, estimating that use of the technology group\u2019s Fire Stick TV devices make up about half of illegal streaming of Premier League football in the UK alone.Nick Herm, chief operating officer at Sky, said piracy was costing the industry \u201chundreds of millions of dollars\u201d and called on Amazon to work with the UK-based media group to crack down on illegal streaming. He said that Fire Sticks accounted for \u201cprobably about half of the piracy\u201d in the UK. Amazon is a Uefa Champions League rights holder that until recently also streamed some Premier League games. \u201cIf you speak to friends and colleagues, [or] you watch football, people will know that you can get jail-broken Fire Sticks, and you can access pirated services on Fire Sticks,\u201d he told the FT\u2019s Business of Football conference.\u201cJail-breaking\u201d a Fire Stick allows people to install third-party streaming apps that can offer free movies and sports.Tom Burrows, global head of rights at DAZN Group, the sports broadcaster, described piracy as \u201calmost a crisis for the sports industry\u201d, telling the conference: \u201cThere\u2019s an argument to say that you can\u2019t get exclusive rights any more because piracy is so bad.\u201dExecutives at Sky said the use of Fire Stick TV devices in piracy was so prevalent it had become synonymous with the illegal act. Football fans at some grounds had taken to chanting \u201cwe\u2019ve got our Fire Sticks\u201d during games, they added.Herm said: \u201cThere are football fans who literally have shirts printed out that say Fire Sticks on them\u2009.\u2009.\u2009.\u2009With some of the tech giants, Amazon in particular, we do not get enough engagement to address some of those problems, where people are buying these devices in bulk.\u201dExecutives warn that sports rights will suffer as a result of piracy, with widespread illegal streaming undermining the value at which broadcasters would be prepared to pay to secure exclusive coverage.\u00a0Media analyst Claire Enders said piracy was \u201cthe number one problem of premium football\u2009.\u2009.\u2009. every market is plagued by piracy\u201d.She added: \u201cI don\u2019t know of any broadcaster in Europe that is fully able to monetise sports because of piracy.\u201dIn the UK, Sky is working with the police and rights holders at the Premier League to try to tackle piracy.But Herm said Amazon had not been helpful enough in addressing the problem.\u00a0The broadcaster wants Amazon to lock down or impose controls and restrictions on the use of \u201cside-loaded\u201d unofficial apps on the devices. Amazon said it was \u201ccommitted to providing customers with a high-quality streaming experience while actively promoting a streaming landscape that respects intellectual property rights and encourages the responsible consumption of content\u201d.Amazon co-founded the Alliance for Creativity and Entertainment (ACE), the world\u2019s content protection coalition that aims to shut down global piracy operations, and has introduced a policy prohibiting the sale of illicit streaming devices in its marketplace as well as on apps that infringe the rights of third parties.It added: \u201cOn Fire TV, we\u2019ve always encouraged our customers to use legal channels for accessing content and have included on-device warnings informing customers of the risks associated with installing or using apps from unknown sources.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Summarize this content to 2000 words in 6 paragraphs in Arabic Stay informed with free updatesSimply sign up to the Media myFT Digest — delivered directly to your inbox.Sky has criticised Amazon for failing to do enough to tackle a crisis in sports broadcast piracy, estimating that use of the technology group\u2019s Fire Stick TV<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":{"0":"post-222617","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tech"},"_links":{"self":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts\/222617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/comments?post=222617"}],"version-history":[{"count":0,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts\/222617\/revisions"}],"wp:attachment":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/media?parent=222617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/categories?post=222617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/tags?post=222617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}