Summarize this content to 2000 words in 6 paragraphs in Arabic Stay informed with free updatesSimply sign up to the Artificial intelligence myFT Digest — delivered directly to your inbox.Amazon unveiled a long-delayed \u201cconversational\u201d version of Alexa on Wednesday, betting a more personalised artificial intelligence-powered chatbot will give it an edge in the digital assistant market. Amazon said its so-called Alexa+ service would enable customers to engage with their voice assistants in \u201cnatural, flowing conversations\u201d. It said the upgrade meant services would become more personalised as the device learnt users\u2019 habits and daily schedules. \u201cThe new Alexa knows almost every instrument in your life,\u201d Panos Panay, Amazon\u2019s device chief, said at an event in New York. He said it would also help organise customers\u2019 schedules and control a range of smart home devices. Services will be offered for $19.99 a month, or free alongside Amazon\u2019s $14.99 Prime subscription, with Alexa+ a loss leader intended to boost demand for Prime accounts.The new Alexa is Amazon\u2019s attempt to catch up with rivals including Google, Meta and Microsoft on embedding generative AI into products and services to help boost revenues. The ecommerce giant has increased revenue by offering AI data centre services and products to enterprise customers through its cloud computing unit Amazon Web Services, and has made an $8bn strategic bet on start-up Anthropic to compete against the likes of Microsoft-backed OpenAI on more advanced AI models. But it has lagged behind in consumer-facing products. The company has committed to $100bn in capital expenditures this year, with an emphasis on AI infrastructure. Alexa+ was touted more than a year and a half ago and was announced after OpenAI launched its ChatGPT model in 2022. Yet development has been beset with difficulties, with the company\u2019s AI and Alexa teams encountering slow response times and \u201challucinations\u201d or fabricated answers. The new service runs on a range of large language models including Anthropic\u2019s Claude and the ecommerce group\u2019s in-house Nova service, depending on the task a customer sets. Amazon is also launching an Alexa website and new mobile app. Wednesday\u2019s announcement came more than a decade after the first iteration of Amazon\u2019s digital assistant was released on its Echo device. The company has since sold more than 500mn Alexa-enabled devices, but it has not publicly disclosed whether the unit has made a profit despite sinking tens of billions of dollars into its range of smart devices and speakers. Amazon executives demonstrated the upgraded Alexa making restaurant reservations, booking a repair person and ordering an Uber ride for an airport pick up. It also showed it booking concert tickets and setting price alerts. They also showed Alexa processing information from uploaded documents and photographs, and highlighted the assistant\u2019s new ability to complete tasks for customers.Panay said the current version of Alexa still had some limitations and users would sometimes hear the response \u201csorry, I didn\u2019t quite get that\u201d. \u201cAlexa has a legacy of 10 years of trust and transparency with our customers \u2014 and those years will continue with Alexa+,\u201d he added. <\/p>\n","protected":false},"excerpt":{"rendered":"
Summarize this content to 2000 words in 6 paragraphs in Arabic Stay informed with free updatesSimply sign up to the Artificial intelligence myFT Digest — delivered directly to your inbox.Amazon unveiled a long-delayed \u201cconversational\u201d version of Alexa on Wednesday, betting a more personalised artificial intelligence-powered chatbot will give it an edge in the digital assistant<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":{"0":"post-222484","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tech"},"_links":{"self":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts\/222484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/comments?post=222484"}],"version-history":[{"count":0,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts\/222484\/revisions"}],"wp:attachment":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/media?parent=222484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/categories?post=222484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/tags?post=222484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}