Summarize this content to 2000 words in 6 paragraphs in Arabic Stay informed with free updatesSimply sign up to the Media myFT Digest — delivered directly to your inbox.A new streaming service has launched aiming to connect filmmakers directly with their audiences in order to bypass mainstream rivals such as Netflix.\u00a0Olyn allows filmmakers to sell their films directly to viewers via its one-link streaming service and take full control over distribution, marketing, monetisation and audience data, while also rewarding viewers for sharing movies that they like.\u00a0The founders of California-based Olyn said many small filmmakers in particular struggled to reach audiences in the big tech-dominated streaming industry. Bigger box office films tended to feature most prominently in the carousel of titles promoted to viewers, which meant smaller or more niche movies could be lost in the vast libraries of available content.Leading streamers also take a large portion of the profits via subscription fees and retain data on viewership and engagement, prompting some creators to look elsewhere.\u201cFilmmakers have already started thinking like start-ups and seeking a future for their work beyond traditional platforms,\u201d said Malcolm Wood, co-founder at Olyn and one of the producers for films such as A Plastic Ocean.\u201cEveryone I\u2019m speaking to is making less money year on year \u2014 there\u2019s more content, there\u2019s fewer buyers. Purchase budgets have dropped dramatically. It\u2019s pretty hard to get a sale\u2009.\u2009.\u2009.\u2009and the biggest sufferers are the independent filmmakers,\u201d he said.Olyn said filmmakers could earn up to 90 per cent of the revenue using its technology. The service creates a streaming link for a film, which filmmakers can then share across platforms, such as their own websites and social media networks, and with influencers, partners, critics and review aggregators.It also means they can sell a film to a mainstream streaming service in one region if a deal is available, but self-distribute in another.Filmmakers could already use platforms such as YouTube or Vimeo, but Wood argued they did not benefit creators as much given they could not sell directly to the consumer. \u201cYou don\u2019t own your audience. The creator is an employee of the model.\u201dOlyn has built technology to reward audiences for referring films they like to others. Viewers receive a unique referral link to share with their network and earn commission for every sale of that film made as a result of their referral.Ana Maria Jipa, chief executive and co-founder at Olyn, said: \u201cFilms are made to be shared. A recommendation from someone carries far more weight than an algorithm. The democratisation wave has transformed sectors, and democratising entertainment distribution is next.\u201dThe service has launched with a number of movies already available, including Midas Man, a biopic of Beatles manager Brian Epstein. Wood said he expected rapid take-up of the service.\u201cEvery conversation has been a yes in some way, shape or form, because we\u2019re not restrictive. We\u2019re finding everyone from the top-tier films\u2009.\u2009.\u2009.\u2009all the way down to guys who spend a couple of $100,000. The key here is you own your own audience.\u201dOlyn has raised venture capital to support its launch, but Wood said further funds would be sought for \u201cthe next phase\u201d of the business.<\/p>\n","protected":false},"excerpt":{"rendered":"
Summarize this content to 2000 words in 6 paragraphs in Arabic Stay informed with free updatesSimply sign up to the Media myFT Digest — delivered directly to your inbox.A new streaming service has launched aiming to connect filmmakers directly with their audiences in order to bypass mainstream rivals such as Netflix.\u00a0Olyn allows filmmakers to sell<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":{"0":"post-209617","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tech"},"_links":{"self":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts\/209617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/comments?post=209617"}],"version-history":[{"count":0,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts\/209617\/revisions"}],"wp:attachment":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/media?parent=209617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/categories?post=209617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/tags?post=209617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}