Summarize this content to 2000 words in 6 paragraphs in Arabic Netflix has spent nearly 20 years disrupting the television business, but its most recent programming innovation \u2014 live events such as the boxing clash between Mike Tyson and Jake Paul \u2014 has been standard fare for traditional networks since the 1950s.Now the streaming group is adding another old-school format to its line-up: the chat show. At a star-studded presentation in Hollywood last week, it announced that comedian John Mulaney would launch a live weekly variety show called Everybody\u2019s Live with John Mulaney in March. \u201cIf we can be one-tenth as popular as any show from South Korea, then we will be the biggest talk show ever,\u201d Mulaney joked, referring to the huge audiences drawn by Netflix\u2019s Squid Game.\u00a0Netflix\u2019s expansion into live programming is aimed at driving revenues to its nascent advertising business \u2014 another foundation of the classic TV model. The company broke its long-standing opposition to advertising with the launch of cheaper ad-supported options in 2022, a time when investors were concerned about slowing subscriber growth.The push appears to be working, despite some minor but well-publicised technical glitches. The Tyson-Paul fight in November was the most-streamed sporting event ever, leading to a surge in new Netflix subscribers, while two NFL games at Christmas \u2014 one featuring a halftime performance by Beyonc\u00e9 \u2014 generated up to $180mn in US advertising, according to Bernstein.Together, they helped drive Netflix to a record 19mn new subscribers in the most recent quarter, bringing its total to more than 300mn.The momentum has continued into the new year. Netflix last month debuted its weekly livestream of World Wrestling Entertainment\u2019s Raw, the product of a $5bn deal struck between two companies last year. WWE said its audiences on Netflix were twice the size of its old deal on traditional TV. The 10-year WWE deal is the perfect example of the kind of live programming that Netflix looked for, said Bela Bajaria, its chief content officer. \u201cWe love to do something that\u2019s noisy, that\u2019s surprising, that can really create a tonne of conversation,\u201d she told the Financial Times. \u201cLive [streaming] is a great tool to expand into different kinds of programming.\u201dShe said wrestling was attractive to Netflix because it had a loyal, all-age fan base and generated new weekly programming all year round. These qualities are also attractive to advertisers, according to analysts.\u201cThe goal of Netflix is to keep you coming back constantly, and the beauty of content like WWE is that it\u2019s new every Monday,\u201d said Rich Greenfield, an analyst at research firm LightShed Partners. \u201cFor advertisers, the [attraction] is that it\u2019s live and you get programming that works all around the world.\u201dThe live programming push coincided with a strong run for the company. Its share price surged 83 per cent in 2024, and has increased a further 10 per cent to $981 so far this year. Yet some Wall Street analysts say it has space to rise further.\u201cI absolutely believe they\u2019re going to continue this growth,\u201d said Laurent Yoon, an analyst at Bernstein. He expected strong subscriber growth to continue \u2014 particularly in markets outside the US, where penetration was far below US levels. \u201cNetflix has recently proven to be a credible destination for live events\u201d which could lead to higher advertising revenue, he added. The financial recovery from the 2022 \u201cGreat Netflix Correction\u201d appears to have helped the company regain its swagger.Presenting Netflix\u2019s 2025 line-up last week, Bajaria took a swipe at rival Hollywood studios for relying on sequels, saying Netflix deserved more credit for its original \u201cprestige\u201d programmes. \u201cWe aren\u2019t afraid to take big, bold swings,\u201d she said, pointing to Emilia P\u00e9rez, which received 13 Academy Award nominations, including for Best Picture. \u201cWe just received more Oscar nominations than any other studio.\u201dThe company will also stream more live sport this year, including a return of NFL games at Christmas. Netflix has also secured US rights for the Fifa Women\u2019s World Cup in 2027 and 2031.Now that Netflix has shown it can capture large global audiences for live sport, the question is how quickly it plans to expand \u2014 and how much it is willing to spend. The success of the boxing match, NFL games and its popular sports documentaries have fuelled talk that Netflix would sign a streaming deal with a major league. The company has damped down such speculation, citing the high cost of sporting rights. Bernstein\u2019s Yoon said he could see Netflix doing smaller \u201cniche sports\u201d deals that engaged audiences, even if it forgoes expensive rights deals for football, basketball, the NFL or baseball.Other streaming companies have paid up for sports rights, including Amazon, which in 2021 agreed to pay about $1bn a year for the exclusive rights to Thursday night NFL games. Apple has rights to streaming some Major League Baseball games and Major League Soccer. Netflix co-chief executive Ted Sarandos has repeatedly ruled out buying expensive, multiyear sport rights packages, while saying in January that he was \u201cthrilled with everything about\u201d the deal to stream two NFL games in December.\u201cBut it doesn\u2019t really change the underlying economics of full-season big league sports being extremely challenging,\u201d he said. \u201cIf there was a path where we could actually make the economics work for both us and the league, we certainly would explore.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Summarize this content to 2000 words in 6 paragraphs in Arabic Netflix has spent nearly 20 years disrupting the television business, but its most recent programming innovation \u2014 live events such as the boxing clash between Mike Tyson and Jake Paul \u2014 has been standard fare for traditional networks since the 1950s.Now the streaming group<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":{"0":"post-193816","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tech"},"_links":{"self":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts\/193816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/comments?post=193816"}],"version-history":[{"count":0,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/posts\/193816\/revisions"}],"wp:attachment":[{"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/media?parent=193816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/categories?post=193816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globetimeline.com\/ar\/wp-json\/wp\/v2\/tags?post=193816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}